Toys and Games in India

Euromonitor International, November 2012, Pages: 44

The toys and games market witnessed a robust increase mainly due to rising disposable incomes as well as parents demanding educational toys for their children. Robust growth was also stimulated by the emergence of modern trade stores where consumers can touch and feel the product. Many retail stores, such as Sapphire Toys and Toys World, strengthened their presence in the Indian market.

Euromonitor International's Toys and Games in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Toys and Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

TOYS AND GAMES IN INDIA
Euromonitor International
November 2012

LIST OF CONTENTS AND TABLES

Executive Summary
Solid Performance As Toys and Games Market Exhibits Double-digit Growth
Online Games Forge Ahead
Mattel and Funskool Engage in A Fierce and Ongoing Battle for Market Share
Internet Retailing - the New Distribution Mantra
Premiumisation and Educational Toys To Support Value Sales Outlook
Key Trends and Developments
Consumers Opt for Higher Quality Toys
Market Participants Embrace the Internet
Licensed Toys Gain Popularity Due To Sitcoms and Movies
Video Games Now Attract More of the Working Population
Electronic Toys With Multiple Features Work Well Among Children
Market Data
Table 1 Sales of Toys and Games by Category: Value 2006-2011
Table 2 Sales of Toys and Games by Category: % Value Growth 2006-2011
Table 3 Toys and Games Company Shares by Value 2008-2011
Table 4 Toys and Games Brand Shares by Value 2008-2011
Table 5 Sales of Toys and Games by Distribution Format: % Analysis 2006-2011
Table 6 Forecast Sales of Toys and Games by Category: Value 2011-2016
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources
Funskool India Ltd in Toys and Games (india)
Strategic Direction
Key Facts
Summary 2 Funskool India Ltd: Key Facts
Summary 3 Funskool India Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Funskool India Ltd: Competitive Position 2011
Hanung Toys & Textiles Ltd in Toys and Games (india)
Strategic Direction
Key Facts
Summary 5 Hanung Toys & Textiles Ltd: Key Facts
Summary 6 Hanung Toys & Textiles Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Hanung Toys & Textiles Ltd: Competitive Position 2011
Mattel Toys (india) Pvt Ltd in Toys and Games (india)
Strategic Direction
Key Facts
Summary 8 Mattel Toys (India) Pvt Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Mattel Toys (India) Pvt Ltd: Competitive Position 2011
Pantaloon Retail India Ltd in Toys and Games (india)
Strategic Direction
Key Facts
Summary 10 Pantaloon Retail India Ltd: Key Facts
Summary 11 Pantaloon Retail India Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Reliance Retail Ltd in Toys and Games (india)
Strategic Direction
Key Facts
Summary 12 Reliance Retail Ltd: Key Facts
Summary 13 Reliance Retail Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 14 Reliance Retail Ltd: Private Label Portfolio
Competitive Positioning
Sony India Pvt Ltd in Toys and Games (india)
Strategic Direction
Key Facts
Summary 15 Sony India Pvt Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 16 Sony India Pvt Ltd: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 8 Sales of Traditional Toys and Games by Category: Value 2006-2011
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2006-2011
Table 10 Traditional Toys and Games by Type: % Value Breakdown 2006-2011
Table 11 Traditional Toys and Games Company Shares by Value 2008-2011
Table 12 Traditional Toys and Games Brand Shares by Value 2008-2011
Table 13 Sales of Traditional Toys and Games by Distribution Format: % Analysis 2006-2011
Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2011-2016
Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 16 Sales of Video Games by Category: Value 2006-2011
Table 17 Sales of Video Games by Category: % Value Growth 2006-2011
Table 18 Video Games Software by Type: % Value Breakdown 2006-2011
Table 19 Video Games Company Shares by Value 2008-2011
Table 20 Video Games Brand Shares by Value 2008-2011
Table 21 Video Games Hardware Company Shares by Value 2008-2011
Table 22 Video Games Hardware Brand Shares by Value 2008-2011
Table 23 Video Games Software Company Shares by Value 2008-2011
Table 24 Video Games Software Brand Shares by Value 2008-2011
Table 25 Digital Gaming Company Shares by Value 2008-2011
Table 26 Digital Gaming Brand Shares by Value 2008-2011
Table 27 Sales of Video Games by Distribution Format: % Analysis 2006-2011
Table 28 Sales of Video Games Hardware by Distribution Format: % Analysis 2006-2011
Table 29 Sales of Video Games Software by Distribution Format: % Analysis 2006-2011
Table 30 Forecast Sales of Video Games by Category: Value 2011-2016
Table 31 Forecast Sales of Video Games by Category: % Value Growth 2011-2016

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