Wipes in Slovakia

Euromonitor International, August 2012, Pages: 24

Wipes – a handy, convenient disposable paper alternative for hygiene or cleaning – is increasingly popular in Slovakia. The increasing demand for wipes has been reflected in the increasing number of the products in the market in different categories. Previously, consumers had been using wipes rather occasionally such as during travelling. However, currently consumers in Slovakia explore using wipes in the everyday life (intimate wipes, baby wipes, all-purpose wipes). Specifically, consumers in...

Euromonitor International's Wipes in Slovakia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Wipes market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

WIPES IN SLOVAKIA
Euromonitor International
August 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Wipes by Category: Value 2006-2011
Table 2 Retail Sales of Wipes by Category: % Value Growth 2006-2011
Table 3 Wipes Retail Company Shares 2007-2011
Table 4 Wipes Retail Brand Shares 2008-2011
Table 5 Forecast Retail Sales of Wipes by Category: Value 2011-2016
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2011-2016
Executive Summary
Tissue and Hygiene Gaining Steady Growth in 2011
Consumer Patterns More Diverse in 2011
Multinationals With International Brands Are More Demanded by Consumers
Bigger Retail Formats Dominate Tissue and Hygiene Sales in 2011
Steady But Stable Growth Expected Within Tissue and Hygiene in the Forecast Period
Key Trends and Developments
Economic Development Influences Consumers' Behaviour
Private Label on the Rise
Demography Is Boosting Sales of Retail Hygiene
Away-from-home Products Underdeveloped in Slovakia
Assortment of Green Products Remains Narrow, Albeit Increasing
Market Indicators
Table 7 Birth Rates 2006-2011
Table 8 Infant Population 2006-2011
Table 9 Female Population by Age 2006-2011
Table 10 Total Population by Age 2006-2011
Table 11 Households 2006-2011
Table 12 Forecast Infant Population 2011-2016
Table 13 Forecast Female Population by Age 2011-2016
Table 14 Forecast Total Population by Age 2011-2016
Table 15 Forecast Households 2011-2016
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2006-2011
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2006-2011
Table 18 Tissue and Hygiene Retail Company Shares 2007-2011
Table 19 Tissue and Hygiene Retail Brand Shares 2008-2011
Table 20 Penetration of Private Label by Category 2006-2011
Table 21 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2006-2011
Table 22 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2011
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 1 Research Sources

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