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Food and Drink Innovation in the UK: A Detailed Analysis of Branded New Product Activity
Leatherhead Food International, Sep 2004
In a modern society, full of highly demanding consumers, innovation is essential in order to retain consumer interest and to secure a share of expenditure. However, while the range of variety of food and drink products on offer is becoming increasingly diverse and adventurous, research shows that practically all innovation is being driven by only three key themes – Convenience and Snacking, Health and Wellbeing, and Pleasure and Indulgence. Gone are the days when staple foods were enough for consumers. Today, they are seeking added value from their foods in one or more ways.
This new study, assesses new product activity in the UK food and drinks arena and reporting on how these themes are impacting on NPD. The report, provides a detailed analysis of the numbers and types of products whose development was based on these concepts. In fact, our research showed that, of the 4,323 products launched in 2003-04 (from January 2003 to the end of June 2004), 97% could be grouped under at least one of the three themed headings and many overlapped into two or even all three of them.
Key features:
- Statistical analysis of launch numbers
- Segmenting launches using the three key themes that are driving NPD
- Discusses trends in innovation under each of these headings
- Highlights significant product launches within each food and drink sector
Helping you to:
- Identify areas of increased activity or those that are less dynamic
- Understand the trends driving the UK food and drinks marketplace
- Direct future strategies towards areas of greatest potential
- Monitor ongoing product activity and competitor strategies
- Identify concepts that can be transferred to other market sectors
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