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Mobile Phones in Poland Product Image

Mobile Phones in Poland

  • ID: 2252532
  • November 2013
  • Region: Poland
  • 21 pages
  • Euromonitor International

Mobile phones is a highly competitive category, dominated by four major mobile operators (Orange Polska, T-Mobile, Plus and Play). Telco-operated stores are the main sales channels for mobile phones in Poland. It should be observed that mobile operators focus on smartphones. Consequently, the offer of feature phones is limited.

The Mobile Phones in Poland report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Mobile Phones market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

MOBILE PHONES IN POLAND

November 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones: Volume 2007-2012
Table 2 Sales of Mobile Phones: Value 2007-2012
Table 3 Sales of Mobile Phones: % Volume Growth 2007-2012
Table 4 Sales of Mobile Phones: % Value Growth 2007-2012
Table 5 NBO Company Shares of Mobile Phones: % Volume 2008-2012
Table 6 LBN Brand Shares of Mobile Phones: % Volume 2009-2012
Table 7 Distribution of Mobile Phones by Format: % Volume 2007-2012
Table 8 Forecast Sales of Mobile Phones: Volume 2012-2017
Table 9 Forecast Sales of Mobile Phones: Value 2012-2017
Table 10 Forecast Sales of Mobile Phones: % Volume Growth 2012-2017
Table 11 Forecast Sales of Mobile Phones: % Value Growth 2012-2017
Executive Summary
Consumer Electronics Sees Slower Retail Volume Growth in 2012
the Digitization of Terrestrial Television Comes To An End
Broadband Internet Penetration Increases
Conservative Projections for Consumer Electronics
Electronics and Appliance Specialist Retailers Dominates Retail Distribution
Key Trends and Developments
Weak Economic Situation Hampers Sales of Consumer Electronics
Poland Lags Behind in the Implementation of Lte
Time for Mobile Devices
the Digitization of Terrestrial Television Comes To An End
Consumers Favour Electronics and Appliance Specialist Retailers
Market Data
Table 12 Sales of Consumer Electronics by Category: Volume 2007-2012
Table 13 Sales of Consumer Electronics by Category: Value 2007-2012
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2007-2012
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2007-2012
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2008-2012
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2009-2012
Table 18 Distribution of Consumer Electronics by Format: % Volume 2007-2012
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2012-2017
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2012-2017
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2012-2017
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2012-2017
Sources
Summary 1 Research Sources

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