Sports and Mega-events Tourism: Big Rewards but High Risks
- Published: May 2011
"Big Data" is currently one of the fastest growing and most talked about technology trends. Along with Cloud Computing, Big Data is often considered a key capability for travel companies to gain/sustain competitive advantage. This Analysis looks at how Big Data is defined, the tools that make Big Data effective, examples of Big Data that provide business value both within and outside the travel industry, and future opportunities to leverage value from Big Data.
Introduction
Big Data vs. the Traditional Data Warehouse
Technology
- NOSQL (Not Only SQL)
- Hadoop
- Hadoop File System (HDFS)
- MapReduce
- Semantic Web
- Corporate Data Topology
Traditional Capabilities are Being Challenged
Business Scenarios
Business Examples (Travel)
Business Examples (Non-Travel)
Vision for the Travel Industry
What You Should Do
| Format | Properties | |
|---|---|---|
| Electronic (PDF) | The report will be emailed to you. The report is sent in PDF format. | This is a single user license, allowing one specific user access to the product. |