Italy Telecom Intelligence Report: Mobile Data, Multiplay and Value-Added Services to Spark Growth

Pyramid Research, Inc, October 2012

Following the spectrum auction in September 2011, operators in Italy are focusing on launching LTE services driving 3G+ subscriptions to 75 percent of all SIMs in 2017, according to a new report from Pyramid Research.

Italy: Mobile Data, Multiplay and Value-Added Services to Spark Growth offers a precise profile of the country's telecommunications, media and technology sectors based on proprietary data from Pyramid's research in the market. It provides a detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services and monitors the introduction and spread of new technologies.

“Both H3G and Vodafone claim they will make 4G services commercially available by the end of 2012,” says Pyramid Research Senior Analyst, Olena Kaplan. Vodafone even identified Ivrea to be the first town with 4G technology via the experimental frequency of 1.8Ghz. “A number of trials are currently underway in Italy to analyze the use of 800Mhz for LTE services to see if there is any interference with TV services,” she adds.

The Italian telecom market will generate €34.5bn ($45.0bn) in service revenue in 2012, demonstrating a -2.3% y-o-y decline in local currency terms. This decline should be viewed in light of the difficult macroeconomic position, with the nominal GDP in 2012 showing a decline of 7.6%, lower consumer purchasing power, the impact of the regulatory changes, and strong competition. For instance, in Q1 2012 the Italian Statistical office reported a -3.3% y-o-y decline in telecommunication prices.

Executive Summary
Market and Competitor Overview
- Italy in a regional context
- Economic, demographic and political context
- Regulatory environment
- Demand profile
- Service evolution
- Competitive landscape
- Major market players
Segment analysis
- Mobile services
- Fixed services
- Pay-TV
- Convergence
Identifying Opportunities

Product Samples

A sample for this product is available. Please Login/Register to download this sample.

Customers who bought this item also bought

• Italy B2C E-Commerce Report 2012
• Italy B2C E-Commerce Report 2011
• Aggregation Metrics: Consumer Approaches to Insurance Comparison Sites in Italy
• Italy - Telecoms, IP Networks, Digital Media and Forecasts
• Western Europe B2C E-Commerce Report 2012
• The Television Market in Italy: 2012-2014. The Watershed Years
• PhoCusWright's Italian Online Travel Overview Sixth Edition
• Europe e-commerce Logistics 2013
• Italy - Digital Media Market Insights, Statistics and Analysis
• Western Europe B2C E-Commerce Report 2011