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Gambling Preferences of Russian-American Consumers

Press Release Group, Sep 2004, Pages: 15


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Gambling preferences vary greatly across cultures, being an activity “strictly controlled” not only by the government, but also by religion, social and ethical norms, mores and habits.

The study, designed to determine such questions as motivation for visiting casinos, average budget, frequency of visits to casinos and other, also examines differences in “gambling behavior” across sexes and age groups.

Research revealed important insights in gambling preferences of Russian-American consumers, who traditionally are “big gamblers” and constitute a substantial share of visitors to US gambling centers, such as Atlantic City, Las Vegas and Connecticut.

The report is divided in two parts: Demographic characteristics of Russian-speaking population of the New York Metropolitan area and Russian-American Consumption Patterns of Gambling Industry. The data contained in the report is essential for reaching Russian-American audience as it can provide insights into “motivational drivers” of the market.




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