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Hungary Consumer Electronics Report Q4 2012 Product Image

Hungary Consumer Electronics Report Q4 2012

  • Published: October 2012
  • 58 pages
  • Business Monitor International

The Hungary Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Hungary's consumer electronics industry..

The Hungarian consumer electronics market is in no position to enjoy a recovery in 2012, with overall demand expected to decline by around 2%, although there should be a few growth areas such as tablets.

The Hungarian consumer faces yet another tough year, as fiscal austerity, tighter credit conditions,
weakening confidence, a still-large overhang of debt and elevated unemployment level all pose major challenges to households. However, the consumer electronics market still has considerable latent growth potential. Home computer penetration remains low compared with peer group countries for example –
only slightly higher than Romania and Bulgaria – while internet penetration is also relatively low as a percentage of households.

Headline Expenditure Projections:

Computer hardware sales US$1.3bn in 2011 to US$1.2bn in 2012, -5% in US dollar terms. Forecast in US dollar READ MORE >

Executive Summary 5

SWOT Analysis 7

Hungary Consumer Electronics Market SWOT 7

Hungary Political SWOT 8

Hungary Economic SWOT 9

Hungary Business Environment SWOT 10

CEE Risk/Reward Ratings 11
Table: CEE Consumer Electronics Risk/Reward Ratings, Q412 14

Consumer Electronics Market 15

Computers 17
Table: PC Sales, 2009-2016 17

AV Devices 21
Table: AV Sales, 2009-2016 21

Mobile Handsets 24
Table: Mobile Communications, 2009-2016 24

Consumer Electronics Industry 29
Table: Electronics Output, 2009-2016 29

Computer, Electronic and Optical Products, National Sales Volume Index, March 2011-Feb 2012 29

Computer, Electronic and Optical Products, National Sales, March 2011-Feb 2012 29
Table: Hungary Industrial Parks And Resident IT/Electronics Companies 31
Table: Restructuring Plans Of Major IT/Electronics Companies In Hungary 32
Table: Electronics Output By Segment, 2009-2016 33
Table: Foreign Direct Investment By Asian LCD TV Set Manufacturers In Hungary 34
Table: Hungarian Exports of Office Machines And Automatic Data Machines, YTD, March 2011 – Feb 2012 (HUFmn) 34

Industry Forecast Scenario 36

Consumer Electronics Market 36
Table: Consumer Electronics Overview, 2009-2016 36

Industry Developments 39

Macroeconomic Forecast 41
Table: Hungary - Economic Activity, 2011-2016 44

Competitive Landscape 45

Computer 45

Handsets 47

AV 49

Domestic Company Monitor 51

Albacomp 51

Hungary Demographic Outlook 52
Table: Hungary's Population By Age Group, 1990-2020 ('000) 53
Table: Hungary's Population By Age Group, 1990-2020 (% of total) 54

Hungary Consumer Electronics Report Q4 2012

© Business Monitor International Ltd

Page 4
Table: Hungary's Key Population Ratios, 1990-2020 55
Table: Hungary's Rural And Urban Population, 1990-2020 55

BMI Methodology 56

How We Generate Our Industry Forecasts 56

Electronics Industry 57

Sources 57

Format Properties
Electronic (PDF) The report will be emailed to you. The report is sent in PDF format. This is a single user license, allowing one specific user access to the product.
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