- Language: English
- 802 Pages
- Published: March 2013
- Region: World
Hungary Consumer Electronics Report Q4 2012
- Published: October 2012
- 58 pages
- Business Monitor International
The Hungary Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Hungary's consumer electronics industry..
The Hungarian consumer electronics market is in no position to enjoy a recovery in 2012, with overall demand expected to decline by around 2%, although there should be a few growth areas such as tablets.
The Hungarian consumer faces yet another tough year, as fiscal austerity, tighter credit conditions,
weakening confidence, a still-large overhang of debt and elevated unemployment level all pose major challenges to households. However, the consumer electronics market still has considerable latent growth potential. Home computer penetration remains low compared with peer group countries for example –
only slightly higher than Romania and Bulgaria – while internet penetration is also relatively low as a percentage of households.
Headline Expenditure Projections:
Computer hardware sales US$1.3bn in 2011 to US$1.2bn in 2012, -5% in US dollar terms. Forecast in US dollar terms downwardly revised due to macroeconomic factors, but faster growth expected in 2013 and 4G/LTE mobile service rollouts could provide a boost to sales of tablets and netbooks. AV sales:
US$785mn in 2011 to US$792mn in 2012, +1% in US dollar terms. Forecast in US dollar terms downwardly revised due to macroeconomic factors, but growing penetration of digital TV is driving demand for flat-screen TV sets.
Handset sales US$285mn in 2011 to US$300mn in 2012, +5% in US dollar terms. Forecast in US dollar terms unchanged, but operator promotions are driving sales of smartphones.
Hungary’s score was 45.5 out of 100.0. Hungary took 5th place in our latest RRR table, behind the Czech Republic and Poland, but still ahead of emerging markets Bulgaria, Serbia and Croatia.
Key Trends & Developments:
Telecoms operators reported solid growth in mobile broadband subscriptions in 2011 and this trend should help to support sales of mobile connectivity devices such as tablets and notebooks, which are bundled with service contracts. Credit is still tight throughout the economy however, and should the forint depreciate significantly further, consumers would be subject to considerable pressure, which in turn would depress spending.
While about 99% of Hungarian households have TV sets, there is a trend for multiple sets, with half of households having at least two sets. Flat-screen TV sets will be the main driver of AV category sales growth over the forecast period as consumers upgrade and trade their old models for digital. The market for analogue TV sets has collapsed dramatically over the last few years, coinciding with the economic crisis. Meanwhile the number of digital television subscriptions in Hungary is steadily increasing and rose to 712,000 in February 2012, according to official data.
Demand for smartphones and higher-end models should mitigate handset revenue stagnation, despite the slowing subscriber growth rate. Operators will drive the market for smarpthones as they introduce new models to attract high-end subscribers and boost data usage. However promotions and discounts on handsets will restrain revenue growth. SHOW LESS READ MORE >
Executive Summary 5
SWOT Analysis 7
Hungary Consumer Electronics Market SWOT 7
Hungary Political SWOT 8
Hungary Economic SWOT 9
Hungary Business Environment SWOT 10
CEE Risk/Reward Ratings 11
Table: CEE Consumer Electronics Risk/Reward Ratings, Q412 14
Consumer Electronics Market 15
Table: PC Sales, 2009-2016 17
AV Devices 21
Table: AV Sales, 2009-2016 21
Mobile Handsets 24
Table: Mobile Communications, 2009-2016 24
Consumer Electronics Industry 29
Table: Electronics Output, 2009-2016 29
Computer, Electronic and Optical Products, National Sales Volume Index, March 2011-Feb 2012 29
Computer, Electronic and Optical Products, National Sales, March 2011-Feb 2012 29
Table: Hungary Industrial Parks And Resident IT/Electronics Companies 31
Table: Restructuring Plans Of Major IT/Electronics Companies In Hungary 32
Table: Electronics Output By Segment, 2009-2016 33
Table: Foreign Direct Investment By Asian LCD TV Set Manufacturers In Hungary 34
Table: Hungarian Exports of Office Machines And Automatic Data Machines, YTD, March 2011 – Feb 2012 (HUFmn) 34
Industry Forecast Scenario 36
Consumer Electronics Market 36
Table: Consumer Electronics Overview, 2009-2016 36
Industry Developments 39
Macroeconomic Forecast 41
Table: Hungary - Economic Activity, 2011-2016 44
Competitive Landscape 45
Domestic Company Monitor 51
Hungary Demographic Outlook 52
Table: Hungary's Population By Age Group, 1990-2020 ('000) 53
Table: Hungary's Population By Age Group, 1990-2020 (% of total) 54
Hungary Consumer Electronics Report Q4 2012
© Business Monitor International Ltd
Table: Hungary's Key Population Ratios, 1990-2020 55
Table: Hungary's Rural And Urban Population, 1990-2020 55
BMI Methodology 56
How We Generate Our Industry Forecasts 56
Electronics Industry 57
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