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Market Focus - The Confectionery Market in Australia, to 2016
Canadean Ltd, October 2012, Pages: 42
Product Synopsis
- Market Focus - The Confectionery Market in Australia, to 2016 is the result of Canadean's extensive market research
- The report presents quantitative analysis on Confectionery consumption trends in Australia, covering Confectionery consumption volumes and values at market and category level for the latest financial year (current year) and the extreme ends of the historical and forecast periods. The report also presents the current year's data for top brands and distribution channels
- This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop the market data. This allows domestic and foreign companies to identify the market dynamics and to understand which categories and segments are showing growth in the coming years
Introduction and Landscape
Why was the report written?
- This report provides authoritative and granular data on the Confectionery market in Australia to help marketers understand the trends and the underlying reasons behind them
- Based upon primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans
What is the current market landscape and what is changing?
- This report provides authoritative and granular data on the Confectionery market in Australia to help marketers understand the trends and the underlying reasons behind them
- Based upon primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans
What are the key drivers behind recent market changes?
This report examines the components of change in the market by looking at historic and future growth patterns including the effects of consumers' behavior on total volumes, values, brands selected and types of product chosen.
What makes this report unique and essential to read?
The report provides the latest data on market dynamics in the Australian Confectionery market, providing marketers with the essential data to understand their own, and their competitors', position in the market and the information to accurately identify where to compete in the future.
Key Features and Benefits
Detailed category coverage is provided, covering three product segments that include: Chocolate, Gum, and Sugar Confectionery.
Detailed product sales segmentation is provided for both volume and value data, and the current year's data for leading brands and distribution channels at category level.
Future forecasts allow marketers to understand the future pattern of market trends, from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Category definitions
1.2.2 Distribution Channel definitions
1.2.3 Volume Units and Aggregations
1.2.4 Methodology Summary
2 Australia Confectionery Market Overview
2.1 Confectionery Market Analysis by Value
2.1.1 Overall Confectionery Market Value
2.1.2 Confectionery Market Value by Category
2.2 Confectionery Market Analysis by Volume
2.2.1 Overall Confectionery Market Volume
2.2.2 Confectionery Market Volume by Category
3 Australia Chocolate Market Overview
3.1 Chocolate Value Analysis
3.1.1 Chocolate Market by Value
3.1.2 Chocolate Market Value by Segments
3.2 Chocolate Volume Analysis
3.2.1 Chocolate Market by Volume
3.2.2 Chocolate Market Volume by Segments
3.3 Chocolate Market Value Analysis by Brands, 2011
3.4 Chocolate Market Value by Distribution Channel, 2011
4 Australia Gum Market Overview
4.1 Gum Value Analysis
4.1.1 Gum Market by Value
4.1.2 Gum Market Value by Segments
4.2 Gum Volume Analysis
4.2.1 Gum Market by Volume
4.2.2 Gum Market Volume by Segments
4.3 Gum Market Value Analysis by Brands, 2011
4.4 Gum Market Value by Distribution Channel, 2011
5 Australia Sugar Confectionery Market Overview
5.1 Sugar Confectionery Value Analysis
5.1.1 Sugar Confectionery Market by Value
5.1.2 Sugar Confectionery Market Value by Segments
5.2 Sugar Confectionery Volume Analysis
5.2.1 Sugar Confectionery Market by Volume
5.2.2 Sugar Confectionery Market Volume by Segments
5.3 Sugar Confectionery Market Value Analysis by Brands, 2011
5.4 Sugar Confectionery Market Value by Distribution Channel, 2011
6 Appendix
6.1 About Canadean
6.2 Disclaimer
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