Market Focus - The Prepared Meals Market in Australia, to 2016

Canadean Ltd, October 2012, Pages: 42

Product Synopsis
- Market Focus - The Prepared Meals Market in Australia, to 2016 is the result of Canadean's extensive market research

- The report presents quantitative analysis on Prepared Meals consumption trends in Australia, covering Prepared Meals consumption volumes and values at market and category level for the latest financial year (current year) and the extreme ends of the historical and forecast periods. The report also presents the current year's data for top brands and distribution channels

- This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop the market data. This allows domestic and foreign companies to identify the market dynamics and to understand which categories and segments are showing growth in the coming years

Introduction and Landscape
Why was the report written?
- This report provides authoritative and granular data on the Prepared Meals market in Australia to help marketers understand the trends and the underlying reasons behind them
- Based upon primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans

What is the current market landscape and what is changing?
- This report provides authoritative and granular data on the Prepared Meals market in Australia to help marketers understand the trends and the underlying reasons behind them
- Based upon primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans

What are the key drivers behind recent market changes?
This report examines the components of change in the market by looking at historic and future growth patterns including the effects of consumers' behavior on total volumes, values, brands selected and types of product chosen.

What makes this report unique and essential to read?
The report provides the latest data on market dynamics in the Australian Prepared Meals market, providing marketers with the essential data to understand their own, and their competitors', position in the market and the information to accurately identify where to compete in the future.

Key Features and Benefits
Detailed category coverage is provided, covering three product segments that include: Pizza, Ready Meals, and Meal Kits.

Detailed product sales segmentation is provided for both volume and value data, and the current year's data for leading brands and distribution channels at category level.

Future forecasts allow marketers to understand the future pattern of market trends, from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Category definitions
1.2.2 Distribution Channel definitions
1.2.3 Volume Units and Aggregations
1.2.4 Methodology Summary
2 Australia Prepared Meals Market Overview
2.1 Prepared Meals Market Analysis by Value
2.1.1 Overall Prepared Meals Market Value
2.1.2 Prepared Meals Market Value by Category
2.2 Prepared Meals Market Analysis by Volume
2.2.1 Overall Prepared Meals Market Volume
2.2.2 Prepared Meals Market Volume by Category
3 Australia Pizza Market Overview
3.1 Pizza Value Analysis
3.1.1 Pizza Market by Value
3.1.2 Pizza Market Value by Segments
3.2 Pizza Volume Analysis
3.2.1 Pizza Market by Volume
3.2.2 Pizza Market Volume by Segments
3.3 Pizza Market Value Analysis by Brands, 2011
3.4 Pizza Market Value by Distribution Channel, 2011
4 Australia Ready Meals Market Overview
4.1 Ready Meals Value Analysis
4.1.1 Ready Meals Market by Value
4.1.2 Ready Meals Market Value by Segments
4.2 Ready Meals Volume Analysis
4.2.1 Ready Meals Market by Volume
4.2.2 Ready Meals Market Volume by Segments
4.3 Ready Meals Market Value Analysis by Brands, 2011
4.4 Ready Meals Market Value by Distribution Channel, 2011
5 Australia Meal Kits Market Overview
5.1 Meal Kits Value Analysis
5.1.1 Meal Kits Market by Value
5.1.2 Meal Kits Market Value by Segments
5.2 Meal Kits Volume Analysis
5.2.1 Meal Kits Market by Volume
5.2.2 Meal Kits Market Volume by Segments
5.3 Meal Kits Market Value Analysis by Brands, 2011
5.4 Meal Kits Market Value by Distribution Channel, 2011
6 Appendix
6.1 About Canadean
6.2 Disclaimer

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