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The Future of App Stores Product Image

The Future of App Stores

  • ID: 2255291
  • October 2012
  • 31 Pages
  • Mind Commerce LLC

FEATURED COMPANIES

  • 1Mobile
  • Apperian
  • AT&T
  • Facebook
  • Handango
  • Mobango
  • MORE

There are now millions of mobile applications running on the popular mobile operating systems. Mobile applications are distributed via app stores which provide directory and search services that assist users in identify and acquiring the apps they most desire.

This report provides a summary of the status of app stores in the market today. It presents a number of features common to all app stores. The major apps stores are then described by one of three groupings: 1) consumer, 2) enterprise and 3) independent. The business model for app stores is presented including upfront payment, in-app purchase and on-going subscriptions. The changing world of app revenue is summarized, indicating revenue started 'all up front', however, it is migrating to mostly in-app to give people time to see if the application meets their needs.

This report also evaluates the dynamics of apps on individual smartphone devices and provides evidence that the number of mobile apps downloaded is increasing, however, the number of active apps is leveling off at forty (40). A major section of the report defines the implications for enterprise mobility, and another section deals with the trend that mobile apps are free to download but are not necessarily free to use. The report ends with a vision for the future that indicates how app stores will proliferate for the next few years but then will go through a 'shake out' period in which only one or two app stores will survive for each mobile operating platform.

Target Audience:

- Application developers
- Mobile network operators
- Mobile handset manufacturers
- Network infrastructure providers
- Mobile application store providers
- Application and content aggregators

FEATURED COMPANIES

  • 1Mobile
  • Apperian
  • AT&T
  • Facebook
  • Handango
  • Mobango
  • MORE

Executive Summary

Introduction

App Store Features

Storefront

Download

Catalog

Categories

Search

Analytics

In-App Purchase & Subscriptions

Billings & Payments

Cloud Services

Business Models

Freemium

Upfront Purchase

In-App Purchase

Wholesale

Subscription

Mobile App Store Players

Consumer Market

Amazon App Store for Android

Apple Apps Store

AT&T Apps Store

BlackBerry App World

Google Play

Microsoft Windows Phone Store

Facebook Apps Center

Enterprise Market

Antenna

Apps Central

App47

Apperian

Sybase

Independent Market

1Mobile

Amazon Apps Store

Appitalism

Estore by Ericsson

Fiksu

Getjar

Handango

Handmark

Handseter

Mobango

Opera Mobile Store

PocketGear

SlideME

Soc.io Mall

Discovery

Value Added Services

Amazon Kindle Fire

Apple iCloud

Barnes & Noble Nook

Google Nexus 7

Microsoft

Sony

Apps Revenue

Apps per Device Forecast

What this Means to Enterprise IT

Mobile is Now Primary

Face the Reality: Consumer & Enterprise Support is Here to Stay

Assess the Situation

Set Policies for the Consumer Space

Set Policies for the Enterprise Space

Consider Mobile Support for Customers

Educate Your Users and Get their Support

Develop a Realistic Plan

Consider an Integrated Mobile Management (IMM) system

Review your Mobile Strategy Annually

Why "Free" is a Misnomer in Mobile Apps

The Future of Apps Stores

Figures & Tables

Figure 1. Six of the largest and most successful app stores

Figure 2. Cumulative downloads of apps from the Apple Apps Store (in millions)

Figure 3. Sample Apple Apps Store Categories

Figure 4. Example of the Apple Apps store results for the Productivity category (displayed in iTunes)

Figure 5. Sample page from Handmark's web site showing apps for multiple platforms including Android & BlackBerry (but not Apple)

Figure 6. Enterprises have to consider both the Consumer Area as well as the Enterprise Area in the deployment of their mobile applications

Figure 7. Enterprise IT now has both internal and external responsibilities

Figure 8. New Category: Integrated Mobile Management (IMM)

- AT&T
- Facebook
- Antenna
- Apps Central
- App47
- Apperian
- Sybase
- 1Mobile
- Appitalism
- Ericsson
- Fiksu
- Getjar
- Handango
- Handmark
- Handseter
- Mobango
- Opera Mobile Store
- PocketGear
- SlideME
- Soc.io Mall
- Discovery
- Amazon
- Apple
- Barnes & Noble
- Google
- Microsoft
- Sony

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