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Successes and Failures Case Study: Monaco Smart Chips Product Image

Successes and Failures Case Study: Monaco Smart Chips

  • ID: 2255309
  • September 2012
  • Region: Asia, Monaco
  • 9 Pages
  • Datamonitor

Monaco Smart Chips is part of Datamonitor Consumer's Successes and Failures series. These case studies examine best-in-class examples of innovation and marketing – supported by Datamonitor's consumer insight research – to drive success.

Effective innovation is difficult to come by, but it is the key to sustained competitive advantage in the consumer packaged goods industry. Lessons can be learned from both successes and failures. This case study looks at Monaco Smart Chips, a low-fat, baked snack that was withdrawn from the Indian market last year despite its strong health claims.


- Access comprehensive analysis of global successes and failures in the consumer packaged goods industry to drive ideation and inspiration.
- Obtain country-specific consumer insight to understand the consumer attitudes and needs that underpinned innovation success/failure.
- Avoid costly investments by learning important lessons from companies and brands that have failed or under-delivered.
- Obtain a broader appreciation of the consumer packaged goods industry by gaining insights from both within and outside of your category.


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