Speech Recognition in Mobile Handsets - Global Strategic Business Report

Global Industry Analysts, Inc, August 2012, Pages: 378

This report analyzes the worldwide markets for Speech Recognition in Mobile Handsets in US$ Million. The report provides separate comprehensive analytics for the US, Japan, Europe, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2018. The report profiles 37 companies including many key and niche players such as Advanced Media, Inc., ANHUI USTC iFLYTEK Co, Ltd., Apple, Inc., Google, Inc., International Business Machines Corporation, Microsoft Corporation, Nuance Communications, Inc., NovoSpeech Ltd., Openstream, Inc., Promptu Systems Corporation, Sensory, Inc., SPEECH FX, and TravellingWave, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

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SPEECH RECOGNITION IN MOBILE HANDSETS

A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3

II. Executive Summary

1. INDUSTRY OVERVIEW II-1
Speech Technologies - Enabling Man-to-Machine Communication II-1
Speech Recognition in Mobile Handsets: A Prelude II-2
Speech Recognition - Now as Mobile Applications II-2
Increase in Mobile Users - A Key Opportunity Indicator II-3
Table 1: World Market for Mobile Handsets by Technology -
Percentage Breakdown of Annual Sales Volume for 2G, 2.5G, 3G,
3.5G, and 3.9G Enabled Handsets for Years 2008, 2014
(includes corresponding Graph/Chart) II-4
Rapid Proliferation of Smartphones - A Key Opportunity II-4
Smartphones Sales Continue to Grow Across the Globe II-5
Table 2: Global Market for Smart phones (2011 & 2015):
Breakdown of Annual Sales Figures in Thousand Units by
Geographic Markets - US, Canada, Japan, Europe, Asia Pacific,
Latin America, and Rest of World Markets - Independently
Analyzed with for Years 2011 and 2015 (includes corresponding
Graph/Chart) II-6
Impact of Recession in Retrospect II-6
Current and Future Analysis II-7
Consumer Mobile Usage Habits Indicate Strong Potential for
Speech Recognition Applications II-7
Table 3: Global Mobile Internet Market (2010): Percentage
Share Breakdown of Revenues for MMS/SMS, Entertainment,
Advertisement/Search, Enterprise Services and Other Data
Access (includes corresponding Graph/Chart) II-8
Mobile SMS - An Underutilized Feature for Mobile Speech
Recognition Technology II-8
Stringent Motor Vehicle Laws Driving Growth of Speech
Recognition Technology II-9
Use of Mobile Phone Navigation Applications Made Easy by
Speech Recognition II-9
Focus on Employee Productivity & Efficiency to Drive Adoption
of SR for Enterprise Functions II-10
Proliferation of Mobile Voice Portals - Driving Increased Use
of SR in Mobile Phones II-10
Speech Recognition Technologies to Drive Next Generation
Marketing Campaigns II-11
Low Entry Barriers Invite Smaller Players to Foray into the
Market II-11
High Cost of Speech Recognition Implementations Continue to
Challenge Market II-11
Technology Developments to Boost Adoption II-12
Competitive Scenario II-12
Table 4: Global Market for Speech Recognition (2010):
Percentage Market Share Breakdown by Leading Players
(includes corresponding Graph/Chart) II-13

2. CONCEPTUAL OVERVIEW II-14
Speech Recognition: An Introduction II-14
History of Speech Recognition Systems II-14
Components of Speech Recognition System II-14
Beneficiaries of Speech Recognition Systems II-14
Classification of Speech Recognition Systems II-15
Discrete and Continuous Systems II-15
Large and Small Vocabulary Systems II-15
Speaker Dependent and Independent Systems II-15
Acoustic Echo Cancellation II-15
Various Applications of Speech Recognition Systems II-15
Modern Mobile Workforce II-16
Speech-to-Speech Translation II-16
Corporate IT Automation and Security: II-16
Dictation Systems II-16
Broadcast News Recognition II-16
Better Customer Service II-16
Quick Mobilization of Staff II-16
Distributed Speech Recognition II-16
Speech Recognition Applications for Mobile Handsets II-16
Voice Recognition on Android II-17
Siri: Personal Assistant for iPhone 4S II-17
Comparison of Apple Siri and Google Voice/Actions Search II-18

3. RECENT INDUSTRY ACTIVITY II-19
Tensilica Enters into Partnership with Sensory II-19
Openstream Develops Multimodal Architecture from Cue-me™ Platform II-19
24/7 and Microsoft Ink Agreement II-19
Apple Selects Dragon Voice Recognition of Nuance Communications II-20
Spansion and Nuance Communications Enter into Partnership II-20
Nuance Communications Extends Presence of Nuance Mobile
Developer Program to Australia II-21
Nuance Communications Expands Nuance Mobile Developer Program
Presence to China II-21
Nuance Communications to Take Over Vlingo II-22
Sprint Nextel Selects Speech Recognition Technology of Nuance
Communications II-22
Amazon.com Acquires Yap II-22
Nuance Communications Takes Over SVOX II-22
Nuance Communications Acquires Loquendo II-23
Avaya Takes Over Aurix II-23
Computer Made Effective Inks VAR Agreement with me2me II-23
Parrot Inks Agreement with Gracenote® to Access Digital File
Recognition and Speech-Enhancing Technologies II-23
Medio Systems Selects IBM System X Servers to Deliver Cloud-
Based Services II-24
Nuance Communications Takes Over MacSpeech II-24
IBM and Nuance Communications Enter into Joint- Research
Initiative II-25
Nuance Communications Acquires SpinVox II-25
Vlingo Inks Licensing Agreement and Forms Strategic Alliance
with AT&T II-25

4. PRODUCT LAUNCHES/TECHNOLOGICAL DEVELOPMENTS II-26
Nuance Communications Rolls out New NDEV Mobile II-26
iSpeech Introduces Free Voice Recognition SDK II-26
Openstream Launches Global Reporting and Information Mobile
Application on iPad® II-26
Openstream Introduces Market Research and Global Liquidity
Mobile Applications on iPad® II-26
Telovations Introduces Speech Assist II-27
iSpeech Introduces Self Service Platform II-27
VXi Rolls Out VXi TalkPro Speech Recognition Headset Range II-27
Bharti Airtel and Nuance Communications Introduce Speech-
Recognition Service II-28
SVOX Launches Version of Speech Recognition Solution II-28
Nuance Communications and Jawbone Unveil New Jawbone ERATM
Bluetooth® Headset II-28
Microsoft to Unveil Speech Recognition Services for Devices II-29
Tronton Introduces Cluzee Digital Assistant for Android-based
Mobile Devices II-29
NTT DoCoMo Introduces Speech to Speech Translation Service II-29
SingTel Interactive Unveils DeF!ND Voice Search Application to
Recognize Singlish II-29
VoiceHub Communications to Introduce Cloud-based Service with
Speech Recognition II-30
ABBYY Introduces TextGrabber + Translator for Chat Translation II-30
Apple Unveils Siri Voice Recognition Software in iPhone 4S II-30
Lyrix Launches Mobiso Speech Assistant for Metaswitch Clients II-31
Nuance Communications Announces Voicemail-to-Text Technology
for Sprint BlackBerry Users II-31
Sensory Unveils TrulyHandsfree™ Voice Control 2.0 for Enhanced
Voice User Interfaces II-31
Sensory Launches TrulyHandsfree Trigger™-enabled SDKs for
iPhone® and Android™ II-32
Openstream Unveils mobileforceONE™ II-32
Nuance Communications Launches Dragon Medical Mobile Recorder II-32
Nuance Communications Introduces Nuance Transcription Services II-33
Nuance Communications Launches Dragon NaturallySpeaking 11 II-34
Promptu Systems Launches New iPhone ShoutOUT Speech-to-Text
Application II-35
Promptu Systems Introduces New ShoutOUT for Android™ Speech
Recognition App II-35
Tellme Networks Unveils New Cloud-Based Services II-36

5. FOCUS ON SELECT GLOBAL PLAYERS II-37
Advanced Media, Inc. (Japan) II-37
ANHUI USTC iFLYTEK Co, Ltd. (China) II-37
Apple, Inc (US) II-37
Google, Inc. (US) II-38
International Business Machines Corporation (US) II-38
Microsoft Corporation (US) II-38
Nuance Communications, Inc. (US) II-39
NovoSpeech Ltd. (Israel) II-39
Openstream, Inc. (US) II-40
Promptu Systems Corporation (US) II-40
Sensory, Inc. (US) II-41
SPEECH FX (US) II-41
TravellingWave, Inc (US) II-41

6. GLOBAL MARKET PERSPECTIVE II-42
Table 5: World Recent Past, Current and Future Analysis for
Speech Recognition Applications in Mobile Handsets by
Geographic Region/Country - US, Japan, Europe, and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2009 through 2018 (includes
corresponding Graph/Chart) II-42

Table 6: World 10-Year Perspective for Speech Recognition
Applications in Mobile Handsets by Geographic Region/Country -
Percentage Breakdown of Dollar Sales for US, Japan, Europe,
and Rest of World Markets for Years 2009, 2012 and 2018
(includes corresponding Graph/Chart) II-43

III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Current and Future Analysis III-1
Current Scenario III-1
Product Launches/Technological Developments III-1
Recent Industry Activity III-10
Select Regional Players III-15
B.Market Analytics III-20
Table 7: US Recent Past, Current & Future Analysis for
Speech Recognition Applications in Mobile Handsets Analyzed
with Annual Sales Figures in US$ Million for Years 2009
through 2018 (includes corresponding Graph/Chart) III-20

2. JAPAN III-21
A.Market Analysis III-21
Current and Future Analysis III-21
Product/Service Launch/Technological Development III-21
Advanced Media, Inc. - A Select Japanese Player III-21
B.Market Analytics III-22
Table 8: Japanese Recent Past, Current & Future Analysis for
Speech Recognition Applications in Mobile Handsets Analyzed
with Annual Sales Figures in US$ Million for Years 2009
through 2018 (includes corresponding Graph/Chart) III-22

3. EUROPE III-23
A.Market Analysis III-23
Current and Future Analysis III-23
Product Launches/Technological Developments III-23
Strategic Corporate Developments III-24
B.Market Analytics III-25
Table 9: European Recent Past, Current & Future Analysis for
Speech Recognition Applications in Mobile Handsets Analyzed
with Annual Sales Figures in US$ Million for Years 2009
through 2018 (includes corresponding Graph/Chart) III-25

4. REST OF WORLD III-26
A.Market Analysis III-26
Current and Future Analysis III-26
Strong Demand for Smartphones Augurs Well for SR
Applications Market in Asia-Pacific III-26
Google's Speech Recognition Technology Gains Steam in India III-26
Product Launches/Technological Developments III-26
Strategic Corporate Developments III-27
Select Regional Players III-28
B.Market Analytics III-29
Table 10: Rest of World Recent Past, Current & Future
Analysis for Speech Recognition Applications in Mobile
Handsets Analyzed with Annual Sales Figures in US$ Million
for Years 2009 through 2018 (includes corresponding
Graph/Chart) III-29

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 37 (including Divisions/Subsidiaries - 39)

The United States (27)
Japan (2)
Europe (7)
- Germany (3)
- The United Kingdom (3)
- Rest of Europe (1)
Asia-Pacific (Excluding Japan) (2)
Middle-East (1)

The success of most electronic technologies and systems hinges onto the intuitiveness of the user interface, making the Man-Machine communication the stepping-stone for success of all electronic products and solutions. Providing operator controls through which users can efficiently operate and control system capabilities and functions, Interface systems remain critical to the success of a range of electronic devices. An electronic device with an effective user interface stands a higher chance of acceptance among a wider audience base, especially for devices wherein minimal user interaction is a major safety criterion. While effectiveness of an application can be judged by its ability to serve user's goals, objectives or intentions, ease-of-use depends on the ability of the application to carry out intended tasks with minimum effort by the user, especially so for mobile devices. The above scenario brings into spotlight advanced speech recognition (SR) technology, which as a latest interface between man and machine, brings unchallenged ease and comfort for users while accessing a range of controls and feature functions on a mobile phone.

Given the landmark benefit of man-to-machine conversation enabled by hands-free device operations, speech recognition technologies are rapidly being integrated into host of electronic devices, including mobile handsets. Speech recognition technology takes convenience of mobile handsets a step further by enabling voice command and voice control features, which allow mobile users to vocally operate key device functions. Capable of recognizing voice commands, speech recognition technology allows mobile users to verbally input commands in their mobile handsets for desired action, instead of physically maneuvering through user interface and selecting required function, thus providing unchallenged ease of use, especially while accessing key functions such as searching contact list from phone book, voice dialing, or browsing information over mobile Internet. Increasing sophistication of speech recognition technology is also allowing users to verbally create text (SMS) messages rather than typing the entire content, thereby adding to the charm of mobile usage.

Stringent hands-free laws are driving tremendous growth in the global market for speech recognition applications in mobile handsets across the globe. With instances of road accidents caused due to driver distractions increasing at an alarming rate, several countries have been enforcing stringent laws limiting the use of mobile communication devices while driving. Countries such as Philippines, the US, Chile, the UK and Australia among others have already enforced stringent measures to curb heavy interactions over mobile handsets while driving. Against this backdrop, handset manufacturers are increasingly being compelled to integrate speech recognition capabilities in their product offerings, thus driving business case for speech recognition applications in mobile handsets. The latest applications enable drivers to dial and receive calls using verbal commands rather than operating the mobile handsets manually, thereby reducing attention/cognitive fragmentation. Ongoing developments to improve the efficiency of the technology, especially for improved recognition capabilities while vehicle windows are down and in noisy environment, also augur well for the market. Mobile handset manufacturers are also expanding the speech recognition applications to control in-built GPS navigation applications, which are frequently used by drivers for directions. Allowing drivers to input address of destination by vocal commands, drivers can easily get the route map without being distracted.

Rapid proliferation of high-end smartphones, such as, Apple iPhone 4S and Android based phones with robust speech recognition capabilities especially, are revolutionizing the speech recognition application market. While iPhone 4S comes equipped with Siri, a voice-activated intelligent personal assistant capable of performing most of the tasks including sending text messages, voice-dial, scheduling meetings, and finding local businesses through voice commands, Google's Voice Actions and Translate applications, on the other hand, aims to reduce the existing language barriers through on-the-fly, speech-to-speech translation between 14 languages. The tremendous success of speech enabled features of these mobile phone models are inviting several independent application developers and small-sized development companies to introduce speech recognition applications into the market.

As stated by the new Global Industry Analysts research report on Speech Recognition in Mobile Handsets, the US represents the most prominent regional market with annual revenue from the region waxing at a CAGR of about 19.5% over the analysis period.

Global Industry Analysts ©

- Advanced Media Inc.
- ANHUI USTC iFLYTEK Co Ltd.
- Apple Inc.
- Microsoft Corporation
- Nuance Communications Inc.
- NovoSpeech Ltd.
- Openstream Inc.
- Promptu Systems Corporation
- SPEECH FX
- TravellingWave Inc.

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