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Toilet Care in the United Arab Emirates

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    Report

  • 16 Pages
  • February 2024
  • Region: United Arab Emirates
  • Euromonitor International
  • ID: 2258434
Toilet liquids/foam is the leading format of toilet care in the United Arab Emirates, primarily due to its user-friendly nature and versatility. With strong competition in this category, players are prioritising promotional offers and price reductions to maintain and expand their presence. Key brands such as Reckitt Benckiser Arabia's Harpic and Jeyes Ltd's Bloo have been offering discounted prices and buy-one-get-one-free deals, especially for toilet liquids/foam and rim blocks, respectively.

The Toilet Care in United Arab Emirates market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids/Foam.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toilet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TOILET CARE IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Promotions and price discounts remain a key focus for category players
  • Hybrid working remains a catalyst for elevated demand
  • Local consumers seek value for money and multifunctional toilet care
PROSPECTS AND OPPORTUNITIES
  • Shifting consumer preference for cost-effective toilet care options
  • Sustainability set to take centre stage over the forecast period
  • Further innovation expected to boost future sales
CATEGORY DATA
  • Table 1 Sales of Toilet Care by Category: Value 2018-2023
  • Table 2 Sales of Toilet Care by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Toilet Care: % Value 2019-2023
  • Table 4 LBN Brand Shares of Toilet Care: % Value 2020-2023
  • Table 5 Forecast Sales of Toilet Care by Category: Value 2023-2028
  • Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
HOME CARE IN THE UNITED ARAB EMIRATES
EXECUTIVE SUMMARY
  • Home care in 2023: The big picture
  • Shift in consumers’ purchasing behaviour boosts demand for multipurpose options
  • Competitive landscape
  • Retailing developments
  • Price wars among players are expected to intensify amid growing inflation
MARKET INDICATORS
  • Table 7 Households 2018-2023
MARKET DATA
  • Table 8 Sales of Home Care by Category: Value 2018-2023
  • Table 9 Sales of Home Care by Category: % Value Growth 2018-2023
  • Table 10 NBO Company Shares of Home Care: % Value 2019-2023
  • Table 11 LBN Brand Shares of Home Care: % Value 2020-2023
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2018-2023
  • Table 13 Distribution of Home Care by Format: % Value 2018-2023
  • Table 14 Distribution of Home Care by Format and Category: % Value 2023
  • Table 15 Forecast Sales of Home Care by Category: Value 2023-2028
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources