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Home Care in the United Arab Emirates

  • ID: 2258437
  • January 2016
  • Region: United Arab Emirates
  • 69 pages
  • Euromonitor International
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Current value growth remained stable within home care over the review period. Some categories reflected high growth rates like toilet care & surface care, while others, such as bleach, saw minimal growth and are expected to decline over the forecasting period. In general terms, the economy within the United Arab Emirates is on the rise and disposable income is growing, which is affording consumers the opportunity to buy niche products, and multinationals are taking advantage of this.

The Home Care in United Arab Emirates market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown
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HOME CARE IN THE UNITED ARAB EMIRATES

January 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Steady Growth Over the Review Period
Consumers Are Shifting To More Specialised Products
Hypermarkets and Supermarkets Dominate Distribution
Multinationals Continue To Dominate the Industry
Aggressive Price-led Competition Over the Review Period
Key Trends and Developments
Population Growth & Economic Growth Positively Influence Sales in 2015
Consumers Are Shifting To More Specialised Home Care Products
Aggressive Price-led Competition Dominating the Industry
Market Indicators
Table 1 Households 2010-2015
Market Data
Table 2 Sales of Home Care by Category: Value 2010-2015
Table 3 Sales of Home Care by Category: % Value Growth 2010-2015
Table 4 NBO Company Shares of Home Care: % Value 2011-2015
Table 5 LBN Brand Shares of Home Care: % Value 2012-2015
Table 6 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 7 Distribution of Home Care by Format: % Value 2010-2015
Table 8 Distribution of Home Care by Format and Category: % Value 2015
Table 9 Forecast Sales of Home Care by Category: Value 2015-2020
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources
Ditra Sitra (dubai) in Home Care (united Arab Emirates)
Strategic Direction
Key Facts
Summary 2 Ditra Sitra (Dubai) Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Ditra Sitra (Dubai): Competitive Position 2015
Emke Group in Home Care (united Arab Emirates)
Strategic Direction
Key Facts
Summary 4 Emke Group: Key Facts
Internet Strategy
Company Background
Private Label
Summary 5 Emke Group: Private Label Portfolio
Competitive Positioning
Summary 6 EMKE Group: Competitive Position 2015
Procter & Gamble Gulf Fze in Home Care (united Arab Emirates)
Strategic Direction
Key Facts
Summary 7 Procter & Gamble Gulf FZE: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Procter & Gamble Gulf FZE: Competitive Position 2015
Reckitt Benckiser Arabia Fze in Home Care (united Arab Emirates)
Strategic Direction
Key Facts
Summary 9 Reckitt Benckiser Arabia FZE: Key Facts
Company Background
Competitive Positioning
Summary 10 Reckitt Benckiser Arabia FZE: Competitive Position 2015
Transmed Overseas Inc SA in Home Care (united Arab Emirates)
Strategic Direction
Key Facts
Summary 11 Transmed Overseas Inc SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 12 Transmed Overseas Inc: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Air Care by Category: Value 2010-2015
Table 12 Sales of Air Care by Category: % Value Growth 2010-2015
Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2010-2015
Table 14 Sales of Air Care by Fragrance: Value Ranking 2010-2015
Table 15 NBO Company Shares of Air Care: % Value 2011-2015
Table 16 LBN Brand Shares of Air Care: % Value 2012-2015
Table 17 Forecast Sales of Air Care by Category: Value 2015-2020
Table 18 Forecast Sales of Air Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of Bleach: Value 2010-2015
Table 20 Sales of Bleach: % Value Growth 2010-2015
Table 21 NBO Company Shares of Bleach: % Value 2011-2015
Table 22 LBN Brand Shares of Bleach: % Value 2012-2015
Table 23 Forecast Sales of Bleach: Value 2015-2020
Table 24 Forecast Sales of Bleach: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 25 Household Possession of Dishwashers 2010-2015
Category Data
Table 26 Sales of Dishwashing by Category: Value 2010-2015
Table 27 Sales of Dishwashing by Category: % Value Growth 2010-2015
Table 28 NBO Company Shares of Dishwashing: % Value 2011-2015
Table 29 LBN Brand Shares of Dishwashing: % Value 2012-2015
Table 30 Forecast Sales of Dishwashing by Category: Value 2015-2020
Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 32 Sales of Home Insecticides by Category: Value 2010-2015
Table 33 Sales of Home Insecticides by Category: % Value Growth 2010-2015
Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2010-2015
Table 35 NBO Company Shares of Home Insecticides: % Value 2011-2015
Table 36 LBN Brand Shares of Home Insecticides: % Value 2012-2015
Table 37 Forecast Sales of Home Insecticides by Category: Value 2015-2020
Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 39 Household Possession of Washing Machines 2010-2015
Category Data
Table 40 Sales of Laundry Care by Category: Value 2010-2015
Table 41 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 42 Sales of Laundry Aids by Category: Value 2010-2015
Table 43 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 44 Sales of Laundry Detergents by Category: Value 2010-2015
Table 45 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 46 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 47 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 48 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 49 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 50 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 51 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 52 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 53 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 54 Sales of Polishes by Category: Value 2010-2015
Table 55 Sales of Polishes by Category: % Value Growth 2010-2015
Table 56 NBO Company Shares of Polishes: % Value 2011-2015
Table 57 LBN Brand Shares of Polishes: % Value 2012-2015
Table 58 Forecast Sales of Polishes by Category: Value 2015-2020
Table 59 Forecast Sales of Polishes by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 60 Sales of Surface Care by Category: Value 2010-2015
Table 61 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 64 NBO Company Shares of Surface Care: % Value 2011-2015
Table 65 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 66 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 67 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 68 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 69 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 70 Sales of Toilet Care by Category: Value 2010-2015
Table 71 Sales of Toilet Care by Category: % Value Growth 2010-2015
Table 72 NBO Company Shares of Toilet Care: % Value 2011-2015
Table 73 LBN Brand Shares of Toilet Care: % Value 2012-2015
Table 74 Forecast Sales of Toilet Care by Category: Value 2015-2020
Table 75 Forecast Sales of Toilet Care by Category: % Value Growth 2015-2020

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