Home Care in the United Arab Emirates

Euromonitor International, April 2013, Pages: 66

The effects of the severe economic crisis subsided in the United Arab Emirates in 2012, with the economy on its way to a strong recovery. Consumer confidence increased and job creation accelerated substantially, pushing sales of home care products. The so-called Arab Spring benefited the United Arab Emirates as the political system in the country is one of the most stable in the region. Many new expatriate workers joined the labour force as new jobs were created around the country.

Euromonitor International's Home Care in United Arab Emirates market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

HOME CARE IN THE UNITED ARAB EMIRATES
Euromonitor International
April 2013

LIST OF CONTENTS AND TABLES

Executive Summary
Home Care Sales Strong As Economy Improves and Immigration Increases
Manufacturers Drive Sales With Frequent Promotions and New Product Innovation
Local Manufacturers Focus on Producing Private Label Products
Hypermarkets and Supermarkets the Preferred Channels for Home Care Purchases
Slower, Albeit Steady, Growth Expected Over the Forecast Period
Key Trends and Developments
Large Global Manufacturers Continue To Lead the Home Care Market
Healthy Economic Growth Encourages Demand for Home Care Products
Expansion of Hypermarkets Boosts Sales
Population of the United Arab Emirates Encompasses Diverse Lifestyle and Cleaning Habits
Green Products Remain Niche Due To Low Environmental Awareness
Market Indicators
Table 1 Households 2007-2012
Market Data
Table 2 Sales of Home Care Household Care by Category: Value 2007-2012
Table 3 Sales of Home Care Household Care by Category: % Value Growth 2007-2012
Table 4 Home Care Company Shares 2008-2012
Table 5 Home Care Brand Shares 2009-2012
Table 6 Penetration of Private Label by Category 2007-2012
Table 7 Sales of Home Care by Distribution Format: % Analysis 2007-2012
Table 8 Sales of Home Care by Category and Distribution Format: % Analysis 2012
Table 9 Forecast Sales of Home Care by Category: Value 2012-2017
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2012-2017
Sources
Summary 1 Research Sources
Ditra Sitra (dubai) in Home Care (united Arab Emirates)
Strategic Direction
Key Facts
Summary 2 Ditra Sitra (Dubai): Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Ditra Sitra (Dubai): Competitive Position 2012
Emirates Wet Wipes Fzco in Home Care (united Arab Emirates)
Strategic Direction
Key Facts
Summary 4 Emirates Wet Wipes FZCO: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Emirates Wet Wipes FZCO: Competitive Position 2012
Gulf Centre for Soap & Chemical Industries Llc in Home Care (united Arab Emirates)
Strategic Direction
Key Facts
Summary 6 Gulf Centre for Soap & Chemical Industries LLC: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Gulf Centre for Soap & Chemical Industries LLC: Competitive Position 2012
Transmed Overseas Incorporated SA in Home Care (united Arab Emirates)
Strategic Direction
Key Facts
Summary 8 Transmed Overseas Incorporated SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Transmed Overseas Incorporated SA: Competitive Position 2012
Union Co-operative Society in Home Care (united Arab Emirates)
Strategic Direction
Key Facts
Summary 10 Union Co-operative Society: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Union Co-operative Society: Competitive Position 2012
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Air Care by Category: Value 2007-2012
Table 12 Sales of Air Care by Category: % Value Growth 2007-2012
Table 13 Air Care Company Shares 2008-2012
Table 14 Air Care Brand Shares 2009-2012
Table 15 Forecast Sales of Air Care by Category: Value 2012-2017
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Sales of Bleach: Value 2007-2012
Table 18 Sales of Bleach: % Value Growth 2007-2012
Table 19 Bleach Company Shares 2008-2012
Table 20 Bleach Brand Shares 2009-2012
Table 21 Forecast Sales of Bleach: Value 2012-2017
Table 22 Forecast Sales of Bleach: % Value Growth 2012-2017
Table 23 Bleach by type: % value analysis 2007-2012
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 24 Household Possession of Dishwashers 2006-2011
Category Data
Table 25 Sales of Dishwashing by Category: Value 2007-2012
Table 26 Sales of Dishwashing by Category: % Value Growth 2007-2012
Table 27 Dishwashing Company Shares 2008-2012
Table 28 Dishwashing Brand Shares 2009-2012
Table 29 Forecast Sales of Dishwashing by Category: Value 2012-2017
Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 31 Sales of Home Insecticides by Category: Value 2007-2012
Table 32 Sales of Home Insecticides by Category: % Value Growth 2007-2012
Table 33 Home Insecticides Company Shares 2008-2012
Table 34 Home Insecticides Brand Shares 2009-2012
Table 35 Forecast Sales of Home Insecticides by Category: Value 2012-2017
Table 36 Forecast Sales of Home Insecticides by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 37 Household Possession of Washing Machines 2006-2011
Category Data
Table 38 Sales of Laundry Care by Category: Value 2007-2012
Table 39 Sales of Laundry Care by Category: % Value Growth 2007-2012
Table 40 Sales of Laundry Aids by Category: Value 2007-2012
Table 41 Sales of Laundry Aids by Category: % Value Growth 2007-2012
Table 42 Sales of Laundry Detergents by Category: Value 2007-2012
Table 43 Sales of Laundry Detergents by Category: % Value Growth 2007-2012
Table 44 Laundry Care Company Shares 2008-2012
Table 45 Laundry Care Brand Shares 2009-2012
Table 46 Laundry Aids Company Shares 2008-2012
Table 47 Laundry Aids Brand Shares 2009-2012
Table 48 Laundry Detergents Company Shares 2008-2012
Table 49 Laundry Detergents Brand Shares 2009-2012
Table 50 Forecast Sales of Laundry Care by Category: Value 2012-2017
Table 51 Forecast Sales of Laundry Care by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 52 Sales of Polishes by Category: Value 2007-2012
Table 53 Sales of Polishes by Category: % Value Growth 2007-2012
Table 54 Polishes Company Shares 2008-2012
Table 55 Polishes Brand Shares 2009-2012
Table 56 Forecast Sales of Polishes by Category: Value 2012-2017
Table 57 Forecast Sales of Polishes by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 58 Sales of Surface Care by Category: Value 2007-2012
Table 59 Sales of Surface Care by Category: % Value Growth 2007-2012
Table 60 Sales of Household Care Wipes and Floor Cleaning Systems by Category: Value 2007-2012
Table 61 Sales of Household Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2007-2012
Table 62 Surface Care Company Shares 2008-2012
Table 63 Surface Care Brand Shares 2009-2012
Table 64 Forecast Sales of Surface Care by Category: Value 2012-2017
Table 65 Forecast Sales of Surface Care by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 66 Sales of Toilet Care by Category: Value 2007-2012
Table 67 Sales of Toilet Care by Category: % Value Growth 2007-2012
Table 68 Toilet Care Company Shares 2008-2012
Table 69 Toilet Care Brand Shares 2009-2012
Table 70 Forecast Sales of Toilet Care by Category: Value 2012-2017
Table 71 Forecast Sales of Toilet Care by Category: % Value Growth 2012-2017

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