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Home Care in the United Arab Emirates

  • ID: 2258437
  • May 2015
  • Region: United Arab Emirates
  • 71 pages
  • Euromonitor International

Growth remained strong over the review period, boosted by a number of factors including the novelty factor that saw many niche categories record high growth rates such as car air fresheners, automatic dishwashing and polishes, among others. This was coupled with a recovering economy during the years after 2011 when disposable income rose significantly in the country, thus allowing consumers to buy niche, highly-priced products.

The Home Care in United Arab Emirates market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

HOME CARE IN THE UNITED ARAB EMIRATES

May 2015

LIST OF CONTENTS AND TABLES

Executive Summary
Sales Maintained Strong Growth Over the Last Five Years
An Influx of Expatriates Pushes Growth in 2014
Multinationals Continue To Dominate and Private Label Loses Share
Hypermarkets and Supermarkets Dominate Distribution
Healthy Growth Expected Over the Forecast Period
Key Trends and Developments
Strong Economic Performance Positively Influences Sales in 2014
Rising Demand for Specialist Products Fuelled by Growth in Supply
An Influx of Expatriates Moving To the Country Creates A Larger Pool of Consumers
Market Indicators
Table 1 Households 2009-2014
Market Data
Table 2 Sales of Home Care by Category: Value 2009-2014
Table 3 Sales of Home Care by Category: % Value Growth 2009-2014
Table 4 NBO Company Shares of Home Care: % Value 2010-2014
Table 5 LBN Brand Shares of Home Care: % Value 2011-2014
Table 6 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 7 Distribution of Home Care by Format: % Value 2009-2014
Table 8 Distribution of Home Care by Format and Category: % Value 2014
Table 9 Forecast Sales of Home Care by Category: Value 2014-2019
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 1 Research Sources
Ditra Sitra (dubai) in Home Care (united Arab Emirates)
Strategic Direction
Key Facts
Summary 2 Ditra Sitra (Dubai) Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Ditra Sitra (Dubai): Competitive Position 2014
Emirates Wet Wipes Fzco in Home Care (united Arab Emirates)
Strategic Direction
Key Facts
Summary 4 Emirates Wet Wipes FZCO: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Emirates Wet Wipes FZCO: Competitive Position 2014
Emke Group in Home Care (united Arab Emirates)
Strategic Direction
Key Facts
Summary 6 Emke Group: Key Facts
Summary 7 Emke Group: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 8 Emke Group: Private Label Portfolio
Competitive Positioning
Summary 9 Emke Group: Competitive Position 2014
Procter & Gamble Gulf Fze in Home Care (united Arab Emirates)
Strategic Direction
Key Facts
Summary 10 Procter & Gamble Gulf FZE: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Procter & Gamble Gulf FZE: Competitive Position 2014
Transmed Overseas Inc SA in Home Care (united Arab Emirates)
Strategic Direction
Key Facts
Summary 12 Transmed Overseas Inc SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 13 Transmed Overseas Inc: Competitive Position 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Air Care by Category: Value 2009-2014
Table 12 Sales of Air Care by Category: % Value Growth 2009-2014
Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value Breakdown 2009-2014
Table 14 Sales of Air Care by Fragrance: Value Ranking 2009-2014
Table 15 NBO Company Shares of Air Care: % Value 2010-2014
Table 16 LBN Brand Shares of Air Care: % Value 2011-2014
Table 17 Forecast Sales of Air Care by Category: Value 2014-2019
Table 18 Forecast Sales of Air Care by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Summary 14 Bleach by Type: % Value Analysis 2009-2014
Table 19 Sales of Bleach: Value 2009-2014
Table 20 Sales of Bleach: % Value Growth 2009-2014
Table 21 NBO Company Shares of Bleach: % Value 2010-2014
Table 22 LBN Brand Shares of Bleach: % Value 2011-2014
Table 23 Forecast Sales of Bleach: Value 2014-2019
Table 24 Forecast Sales of Bleach: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 25 Household Possession of Dishwashers 2009-2014
Category Data
Table 26 Sales of Dishwashing by Category: Value 2009-2014
Table 27 Sales of Dishwashing by Category: % Value Growth 2009-2014
Table 28 NBO Company Shares of Dishwashing: % Value 2010-2014
Table 29 LBN Brand Shares of Dishwashing: % Value 2011-2014
Table 30 Forecast Sales of Dishwashing by Category: Value 2014-2019
Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 32 Sales of Home Insecticides by Category: Value 2009-2014
Table 33 Sales of Home Insecticides by Category: % Value Growth 2009-2014
Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value Breakdown 2009-2014
Table 35 NBO Company Shares of Home Insecticides: % Value 2010-2014
Table 36 LBN Brand Shares of Home Insecticides: % Value 2011-2014
Table 37 Forecast Sales of Home Insecticides by Category: Value 2014-2019
Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 39 Household Possession of Washing Machines 2009-2014
Category Data
Table 40 Sales of Laundry Care by Category: Value 2009-2014
Table 41 Sales of Laundry Care by Category: % Value Growth 2009-2014
Table 42 Sales of Laundry Aids by Category: Value 2009-2014
Table 43 Sales of Laundry Aids by Category: % Value Growth 2009-2014
Table 44 Sales of Laundry Detergents by Category: Value 2009-2014
Table 45 Sales of Laundry Detergents by Category: % Value Growth 2009-2014
Table 46 Sales of Fabric Softeners by Standard vs Concentrated: % Value 2009-2014
Table 47 NBO Company Shares of Laundry Care: % Value 2010-2014
Table 48 LBN Brand Shares Laundry Care: % Value 2011-2014
Table 49 NBO Company Shares of Laundry Aids: % Value 2010-2014
Table 50 LBN Brand Shares of Laundry Aids: % Value 2011-2014
Table 51 NBO Company Shares of Laundry Detergents: % Value 2010-2014
Table 52 LBN Brand Shares of Laundry Detergents: % Value 2011-2014
Table 53 Forecast Sales of Laundry Care by Category: Value 2014-2019
Table 54 Forecast Sales of Laundry Care by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 55 Sales of Polishes by Category: Value 2009-2014
Table 56 Sales of Polishes by Category: % Value Growth 2009-2014
Table 57 NBO Company Shares of Polishes: % Value 2010-2014
Table 58 LBN Brand Shares of Polishes: % Value 2011-2014
Table 59 Forecast Sales of Polishes by Category: Value 2014-2019
Table 60 Forecast Sales of Polishes by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 61 Sales of Surface Care by Category: Value 2009-2014
Table 62 Sales of Surface Care by Category: % Value Growth 2009-2014
Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2009-2014
Table 64 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2009-2014
Table 65 NBO Company Shares of Surface Care: % Value 2010-2014
Table 66 LBN Brand Shares of Surface Care: % Value 2011-2014
Table 67 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2010-2014
Table 68 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2014
Table 69 Forecast Sales of Surface Care by Category: Value 2014-2019
Table 70 Forecast Sales of Surface Care by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 71 Sales of Toilet Care by Category: Value 2009-2014
Table 72 Sales of Toilet Care by Category: % Value Growth 2009-2014
Table 73 NBO Company Shares of Toilet Care: % Value 2010-2014
Table 74 LBN Brand Shares of Toilet Care: % Value 2011-2014
Table 75 Forecast Sales of Toilet Care by Category: Value 2014-2019
Table 76 Forecast Sales of Toilet Care by Category: % Value Growth 2014-2019

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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