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Baby and Child-Specific Products in Nigeria

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    Report

  • 22 Pages
  • May 2023
  • Region: Nigeria
  • Euromonitor International
  • ID: 2258446
Baby and child-specific products recorded solid current retail value growth in 2022; however, this was heavily due to the strong increase in unit prices for all categories, rather than an indication of a positive performance. High inflation in the economy, largely driven by the depreciation of the local currency against the US dollar, led to higher production and import costs, leading manufacturers and importers to raise unit prices. The inflationary conditions significantly weakened consumer sp...

The Baby and Child-specific Products in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baby and Child-specific Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

BABY AND CHILD-SPECIFIC PRODUCTS IN NIGERIA
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Poor economic conditions limit the performance in 2022
  • Bar soap drives a strong performance for baby and child-specific toiletries
  • Domestic player Kids & More performs well in 2022
PROSPECTS AND OPPORTUNITIES
  • The growing population drives sales, providing opportunities for growth
  • Economic recovery and growing urbanisation to boost growth
  • Growing incomes will boost demand for higher-priced products
CATEGORY DATA
  • Table 1 Sales of Baby and Child-specific Products by Category: Value 2017-2022
  • Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
  • Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
  • Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
  • Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
  • Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2019-2022
  • Table 7 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
  • Table 8 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
  • Table 9 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BEAUTY AND PERSONAL CARE IN NIGERIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 15 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources