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South Korea Food and Drink Report Q4 2012

Business Monitor International, October 2012, Pages: 107

The South Korea Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on South Korea's food and drink industry.

South Korea's household debt is a perpetual concern for the economy. On the back of a sliding economy and a sputtering property market, private consumption is likely to be stymied as the debt servicing burden compels consumers to scale back their expenditure. Moreover, an expected rise in unemployment is expected to place further pressure on expenditure patterns. Businesses have thus far been able to stave off laying off workers by resorting to measures such as cutting salaries and asking workers to take unpaid leave in order to lower the cost burden. We expect consumption to grow 1.5% and 3.6% in 2012 and 2013 respectively. We highlight that the risks to consumption growth are weighted to the downside in view of the enormity of the economy's household debt.

Headline Industry Data (local currency):

- 2012 per capita food consumption = +3.7%; forecast to 2016 = +23.2%
- 2012 alcoholic drink value sales = +5.0%; forecast to 2016 = +27.0%
- 2012 soft drink value sales = +3.4%; forecast to 2016 = +28.3%
- 2012 mass grocery retail sales = +3.7%; forecast to 2016 = +44.9%

Key Industry Trends And Developments:

Alcohol Imports Soaring: Recently signed free trade agreements with Europe and the US have led to a surge in alcohol imports to South Korea, according to the latest data from the Korea Wines & Spirits Importers Association, as reported by the Korea Herald. Between January and July 2012, imports of US wine from Spain and Germany increased by 19.7% and 19.9% respectively, while imports of US wine increased by 19.4%. Chilean wine proved to be a loser, with imports down by 3.5%, while imports of French wine fell in volume terms but increased in value terms.

No Pickup In Food CPI Despite Grains Rally: After a year of food price disinflation in Asia, the significant rally in grain prices over the last quarter has stoked fears of a return of food consumer price
(CPI) pressure. Despite the recent grain prices hike, we do not see food CPI picking up again in Asia at least until 2013.

Risks To Outlook:

If there is a sharper than expected downturn in the global economy or even an implosion in South Korea’s household debt market, we would expect a substantial weakening in its exports sector, which in turn may push the economy into a pronounced recession.

BMI Industry View 7

SWOT Analysis 8

South Korea Food Industry SWOT 8

South Korea Drink Industry SWOT 9

South Korea Mass Grocery Retail Industry SWOT 9

Business Environment 11

BMI’s Core Global Industry Views 11
Table: Core Views 19

Asia Pacific Food & Drink Risk/Reward Ratings 20
Table: Food & Drink Risk/Reward Sub-Factor Ratings, Q412 (score out of 10) 20
Table: Asia Pacific Food & Drink Risk/Reward Ratings, Q412 24

South Korea’s Food & Drink Risk/Rewards Rating 24

Macroeconomic Outlook 26
Table: Economic Activity 29

Industry Forecast Scenario 30

Consumer Outlook 30

Food 32

Food Consumption 32
Table: Food Consumption Indicators – Historical Data & Forecasts, 2009-2016 32

Canned Food 33
Table: Canned Food Value/Volume Sales – Historical Data & Forecasts, 2009-2016 33

Confectionery 34
Table: Confectionery Value/Volume Sales – Historical Data & Forecasts, 2009-2016 34
Table: Sugar Confectionery 35

Processed Meat 36
Table: Processed Meat 36

Preserved Fish 37
Table: Preserved Fish 37

Oils & Fats 37
Table: Oils & Fats 37

Dairy 41
Table: Dairy 41

Trade 43
Table: Trade Indicators – Historical Data & Forecasts 44

Drink 44

Hot Drinks 44
Table: Hot Drinks Value Sales – Historical Data & Forecasts 45

Alcoholic Drinks 45
Table: Alcoholic Drinks Value/Volume Sales – Historical Data & Forecasts 46
Table: Beer 46

Soft Drinks 47
Table: Soft Drinks Value/Volume Sales – Historical Data & Forecasts, 2009-2016 48
Table: Carbonates 48
Table: Bottled Water 49

South Korea Food & Drink Report Q4 2012

© Business Monitor International Ltd

Page 4

Mass Grocery Retail 50
Table: Mass Grocery Retail Sales Value by Format – Historical Data & Forecasts, 2009-2016 51
Table: Retail Sales By Format 52

Food 53

Key Industry Trends And Developments 53

FTA Could Lead to Problems For Agricultural Sector 54

Noodle Manufacturers Fined For Price Fixing 55

Opening Up The Agriculture Market 55

Inflow And Outflow Of Investments 56

Market Overview 57

Agriculture 57

Organics 58

Food Processing 58

Drink 60

Key Industry Trends And Developments 60

Growing Diversity In South Korean Beer Market 61

FTA To Imbue Alcoholic Drinks Sector With Greater Dynamism 62

Product And Geographical Expansion To Gain Prominence 63

Market Overview 65

Alcoholic Drinks 65

Soft Drinks 65

Mass Grocery Retail 66

Key Industry Trends And Developments 66

FamilyMart Indicates Further Expansion In South Korea 68

Frustration Over Increasingly Regulated Retail Landscape 69

Tesco Has Ample Motivation To Acquire Hi-Mart 71

Local Retailers Set Sights On High-Growth Regional Assets 72

Retailers Face Hurdles In Pursuing Domestic Growth 73

Market Overview 74
Table: Estimated Number Of MGR Outlets 76
Table: MGR Sales Value (US$bn) 77
Table: MGR Sales Value (KRWbn) 77
Table: Average Sales Per Outlet By Format, 2010 77

Competitive Landscape 78

Key Players 78
Table: Key Players In South Korea’s Food Sector 78
Table: Key Players In South Korea’s Drink Sector 79
Table: Key Players In South Korea’s MGR Sector 80

Company Monitor 81

Food 81

Maeil Dairy Industry 81

Nong Shim Co Ltd 83

Drink 85

Hite Brewery 85

Oriental Brewery 87

Mass Grocery Retail 89

Lotte Shopping 89

South Korea Food & Drink Report Q4 2012

© Business Monitor International Ltd

Page 5

Samsung Tesco HomePlus 91
Table: South Korea's Population By Age Group, 1990-2020 ('000) 94
Table: South Korea's Population By Age Group, 1990-2020 (% of total) 95
Table: South Korea's Key Population Ratios, 1990-2020 96
Table: South Korea's Rural And Urban Population, 1990-2020 96

Risk/Reward Ratings Methodology 97
Table: Rewards 97
Table: Risks 98

Weighting 98
Table: Weighting 98

BMI Methodology 99

Demographic Outlook 99
Table: South Korea's Population By Age Group, 1990-2020 ('000) 00
Table: South Korea's Population By Age Group, 1990-2020 (% of total) 01
Table: South Korea's Key Population Ratios, 1990-2020 02
Table: South Korea's Rural And Urban Population, 1990-2020 02

BMI Food & Drink Industry Glossary 103

Food & Drink 03

Mass Grocery Retail 03

BMI Food & Drink Forecasting & Sourcing 105

How We Generate Our Industry Forecasts 05

Sourcing 06

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