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Poland Consumer Electronics Report Q4 2012 - Product Image

Poland Consumer Electronics Report Q4 2012

  • ID: 2258485
  • October 2012
  • Region: Poland
  • 52 pages
  • Business Monitor International

The Poland Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Poland's consumer electronics industry..

BMI expects the Poland consumer electronics market will grow by around 6% in 2012, which is a moderation as consumer confidence is affected by fiscal retrenchment and uncertainty. Consumer electronics was also a growth leader in 2011 as total Polish retail sales rebounded strongly but most indicators point towards continued weakening in 2012. We forecast household consumption to grow by a tepid 1.0% in 2012. Private consumption grew 3.1% in 2011, compared to an average of 3.8% over the previous five years. With the Polish central bank pushing banks to boost capital buffers, we see little scope for a significant expansion of consumer credit, Over the five-year forecast period however, BMI forecasts a steady increase in spending on digital lifestyle items such as smartphones and LED TV sets,
driven by rising disposable incomes, consumers seeking choice and low prices offered by foreign and domestic chains.

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Executive Summary 5

SWOT Analysis 7

Poland Consumer Electronics Market SWOT 7

Poland Political SWOT 8

Poland Economic SWOT 8

Poland Business Environment SWOT 9

CEE Risk/Reward Ratings 10
Table: CEE Consumer Electronics Risk/Reward Ratings, Q412 13

Consumer Electronics Market 14

Computers 15
Table: PC Sales, 2009-2016 15

AV Devices 18
Table: AV Sales, 2009-2016 18

Mobile Handsets 21
Table: Mobile Communications, 2009-2016 21

Electronics Industry 25
Table: Electronics Output, 2009-2016 25
Table: Manufacture Of Computers, Electronic And Optical Products (index) July 2009-July 2010 (previous month = 100) 26
Table: Poland Electronics Sector: Employment (2009) 26
Table: Electronics Trade, 2009-2016 26
Table: Electronics Production By Segment, 2009-2016 28

Manufacture of Consumer Electronics (Quarterly, June 09 – June 11) (PLNmn) 28
Table: FDI By Asian LCD TV Set Manufacturers In Poland 30

Manufacture of Electronic Components and Boards (Quarterly, June 09 – June 11) (PLNmn) 30
Table: Manufacture Of Office Machines And Computers (units) April 2011-March 2012 31
Table: Sold Production Value: Office Machines And Computers (PLN) April 2011-March 2012 31

Manufacture of Communications Equipment (Quarterly, June 09 – June 11) (PLNmn) 32

Industry Forecast Scenario 33

Consumer Electronics Market 33
Table: Consumer Electronics Overview, 2009-2016 33

Industry Developments 36

Macroeconomic Forecast 37
Table: Poland - Economic Activity, 2011-2016 39

Competitive Landscape 40

Computer 40

Handsets 42

AV 44

Country Snapshot 46
Table: Poland's Population By Age Group, 1990-2020 ('000) 47
Table: Poland's Population By Age Group, 1990-2020 (% of total) 48
Table: Poland's Key Population Ratios, 1990-2020 49

Poland Consumer Electronics Q4 2012

© Business Monitor International Ltd

Page 4
Table: Poland's Rural And Urban Population, 1990-2020 49

BMI Methodology 50

How We Generate Our Industry Forecasts 50

Electronics Industry 51

Sources 51

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