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Croatia Consumer Electronics Report Q4 2012 - Product Image

Croatia Consumer Electronics Report Q4 2012

  • Published: October 2012
  • Region: Croatia
  • 51 pages
  • Business Monitor International

The Croatia Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Croatia's consumer electronics industry..

BMI View:

BMI expects the Croatian CE market will report flat growth,, which is a downwards revision due largely to macroeconomic factors. In 2012 we forecast that the government's introduction of a fiscal austerity budget will weaken consumer demand for durables, and we also highlight the increase in VAT to 25% from 23%. In June 2012, the Croatian consumer confidence index reached an all-time low of 34.41. Despite these exogenous factors, we expect demand for consumer lifestyle products such as smartphones, computers and LED-backlit TV sets to provide growth areas. Consumer electronics retail sales drivers include growing affordability of digital products, retail channel expansion, digital TV conversion and 3G mobile network rollouts.

Headline Expenditure Projections:

Computer sales: US$527mn in 2011 to US$517mn in 2012, -2% in US dollar terms. Forecast in US dollar terms downwardly READ MORE >

Executive Summary 5

SWOT Analysis 7

Croatia Consumer Electronics Market SWOT 7

Croatia Political SWOT 8

Croatia Economic SWOT 8

Croatia Business Environment SWOT 9

CEE Consumer Electronics Risk/Reward Ratings 10
Table: CEE Consumer Electronics Risk/Reward Ratings, Q412 13

Consumer Electronics Market 14

Computers 16
Table: PC Sales, 2009-2016 16

AV 19
Table: AV Sales, 2009-2016 19

Mobile Handsets 22
Table: Mobile Communications, 2009-2016 22

Consumer Electronics Industry 26
Table: Croatia Electrical &Optical Equipment Industry – Key Metrics 26
Table: Electrical & Optical Equipment Trade (US$mn), 2006-2007 27

Computers 28
Table: Office Machinery & Computers (US$mn), 2006-2007 28

AV 29
Table: Radio, TV & Communications Equipment (US$mn), 2006-2007 29
Table: Croatian Distributors For Leading Brands 29

Industry Forecast Scenario 30

Consumer Electronics Market 30
Table: Consumer Electronics Overview, 2009-2016 30

Industry Developments 33

Macroeconomic Forecast 34
Table: Croatia - Economic Activity, 2011-2016 36

Competitive Landscape 37

Computers 37

Handsets 39

AV 41

Domestic Company Monitor 42

HG Spot 42

M San Grupa 44

Country Snapshot 45
Table: Croatia's Population By Age Group, 1990-2020 ('000) 46
Table: Croatia's Population By Age Group, 1990-2020 (% of total) 47
Table: Croatia's Key Population Ratios, 1990-2020 48

Croatia Consumer Electronics Report Q4 2012

© Business Monitor International Ltd

Page 4
Table: Croatia's Rural And Urban Population, 1990-2020 48

BMI Methodology 49

How We Generate Our Industry Forecasts 49

Electronics Industry 50

Sources 50

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