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Brazil Consumer Electronics Report Q4 2012 - Product Image

Brazil Consumer Electronics Report Q4 2012

  • ID: 2258544
  • October 2012
  • Region: Brazil
  • 60 pages
  • Business Monitor International

The Brazil Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Brazil's consumer electronics industry..

BMI projects Brazil consumer electronics spending will grow by about 14% in US dollar terms in 2012 to US$35.7bn. In Q112, sales of some consumer electronics devices slowed due to seasonal factors and economic uncertainty, but we expect faster growth in H212. The extension of the government’s Lei Do Bem programme to encourage local production of various products should boost the availability of affordable smartphones. In addition, tax cuts that started in Q311, particularly those aimed at durable goods such as PCs and TV sets, should support consumption over the coming quarters. Consumer electronics retailers reported strong growth in 2011 as shipments of notebooks and flat-screen TV sets surged and smartphone sales reported triple-digit growth. We expect tax cuts, aimed at durable goods such as PCs and TV sets, to further support consumption over the coming quarters. However, we eventually expect READ MORE >

Executive Summary 5

SWOT Analysis 7

Brazil Consumer Electronics Market SWOT 7

Brazil Political SWOT 8

Brazil Economic SWOT 9

Brazil Business Environment SWOT 10

Latin America Risk/Reward Ratings 11
Table: Americas Consumer Electronics Risk/Reward Ratings, Q412 13

Consumer Electronics Market 14

Computers 15
Table: PC Sales, 2009-2016 15

AV Devices 19
Table: AV Sales, 2009-2016 19

Mobile Communications 22
Table: Mobile Communications, 2009-2016 22

Consumer Electronics Industry 27
Table: Electronics Industry Output, 2009-2016 (US$bn) 27
Table: Electronics Balance Of Trade Forecast, 2016 (US$mn) 28
Table: Electronics Industry Output By Segment, 2009-2016 (US$bn) 29

Segments 29

AV 29

Components 31

Computers 31

Communications 32

Industry Forecast Scenario 34
Table: Consumer Electronics Sales Overview, 2009-2016 (US$mn)) 35

Industry Developments 37

Macroeconomic Forecast 40
Table: Brazil Economic Activity, 2011-2016 42

Competitive Landscape 43

Computers 43

Handsets 45

AV 48

Company Profiles 51

Positivo Informatica 51

Demographic Outlook 54
Table: Brazil’s Population By Age Group, 1990-2020 (‘000) 55
Table: Brazil’s Population By Age Group, 1990-2020 (% of total) 56
Table: Brazil’s Key Population Ratios, 1990-2020 57
Table: Brazil’s Rural And Urban Population, 1990-2020 57

Brazil Consumer Electronics Report Q4 2012

© Business Monitor International Ltd

Page 4

BMI Methodology 58

How We Generate Our Industry Forecasts 58

Electronics Industry 58

Sources 59

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