- Language: English
- 764 Pages
- Published: March 2013
- Region: Global
Australia Consumer Electronics Report Q4 2012
- Published: October 2012
- Region: Australia
- 52 pages
- Business Monitor International
The Australia Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Australia's consumer electronics industry..
BMI projects Australian consumer electronics spending will grow by about 3% in US dollar terms in 2012 to US$16.5bn, which is slower than in 2011, when profit was hit by falling prices. Leading electronics retailer JB Hi-FI reported that conditions remained deflationary in early 2012, after a 20-25%
fall in the average price of a flat-screen TV set during 2011. Meanwhile, another consumer electronics retail brand, Dick Smith, is to close 100 stores over the next two years. A rise in interest rates, along with weaker economic growth is forecast to hit the market over the short to medium term. However, longerterm consumer electronics market drivers will include rising incomes, product innovation and government ICT programmes. Smartphones and tablets are expected to be important growth areas in 2012, with Android-based devices claiming a growing share of the consumer market, while iPhones and Windows Phone 7 are increasingly popular with larger organisations.
Headline Expenditure Projections:
Computer hardware sales: US$9.5bn in 2011 and 2012, no growth in US dollar terms. Forecast in US dollar terms flat but government programmes should help to shore up demand.
AV sales: US$1.8bn in 2011 to US$1.9bn in 2012, +3% in US dollar terms. Forecast in US dollar terms unchanged, with aggressive promotions and Chinese imports expected to result in continued price pressure.
Handset sales: US$4.8bn in 2011 to US$5.2bn in 2012, +8% in US dollar terms. Forecast in US dollar terms unchanged, with strong growth in the smartphone market.
Australia’s score is 72 out of 100.0, which makes it first place in our latest Asia Consumer Electronics Risk/Reward Ratings (RRR) table. The country’s high country reward and country risk scores means it is ranked higher than Asian giants such as China and India. BMI expects Australia to continue to be one of the region’s most important markets and at the cutting edge of trends such as 4G mobile and 3D-TV.
Key Trends And Developments:
- An Australian parliamentary committee is investigating claims by consumer groups that prices of consumer electronics products are considerably higher in Australia than in many other comparable markets. The committee held a public hearing at the New South Wales Parliament,
chaired by Labour MP Nick Champion, who said that it had received 81 submissions, indicating a high level of interest in its inquiry. IT companies have rejected the claims and argued that higher Australian prices were not specific to the IT industry.
- We expect the popularity of tablets to continue in 2012, with shipments reaching around 2mn units. By the end of 2012, it is forecast that as many as 40% of Australians could be using a tablet PC, with population penetration at about 20%.
- Despite a lack of 3D content and coverage problems with 3D broadcasts, 3D-TV sets sales have surpassed most vendor expectations in the Australian market. By some estimates, models claimed around 15% of the TV set market in 2011. Australia is expected to be an early adopter market for 4G phones. The first 4G phones are also expected to reach the Australian market in H112, as operators roll out 4G networks that run from 2MB to 40MB a second, potentially doubling current 3G network speeds. In early 2012, Australian operators were reportedly considering a range of 4G smartphones and mobile devices, including models from Nokia,
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Executive Summary 5
SWOT Analysis 7
Australia Consumer Electronics Market SWOT 7
Australia Political SWOT 8
Australia Economic SWOT 8
Australia Business Environment SWOT 9
Asia Risk/Reward Ratings 10
Table: Asia-Pacific Consumer Electronics Risk/Reward Ratings, Q412 12
Consumer Electronics Market 13
Table: Computer Sales, 2009-2016 13
Table: AV Sales, 2009-2016 17
Mobile Communications 21
Table: Mobile Communications, 2009-2016 21
Consumer Electronics Industry Overview 24
Industry Forecast Scenario 29
Table: Consumer Electronics Sales Overview, 2009-2016 (US$mn) 29
Industry Developments 31
Table: Computers For Schools Programme, Phase Two – Planned Spending By State 33
Macroeconomic Forecast 34
Table: Australia Economic Activity, 2011-2016 36
Competitive Landscape 37
Company Profiles 45
HP Australia 45
Demographic Outlook 46
Table: Australia’s Population By Age Group, 1990-2020 (‘000) 47
Table: Australia’s Population By Age Group, 1990-2020 (% of total) 48
Table: Australia’s Key Population Ratios, 1990-2020 49
Table: Australia’s Rural And Urban Population, 1990-2020 49
BMI Methodology 50
How We Generate Our Industry Forecasts 50
Electronics Industry 50