The Future of Travel and Tourism in Turkey to 2016

Timetric, October 2012, Pages: 237

Synopsis
The report provides market analysis, information and insights, including:
- Historic and forecast tourist volumes covering the entire Turkish travel and tourism industry
- Detailed analysis of tourist spending patterns in Turkey
- The total, direct and indirect tourism output generated by each sector within the Turkish travel and tourism industry
- Employment and salary trends for various sectors in the Turkish travel and tourism industry, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries and others
- Detailed market classification across each sector with analysis using similar metrics
- Detailed analysis of the airline, hotel, car rental and travel intermediaries industries

Summary
Turkey is the sixth-most attractive tourist destination in the world in terms of tourist volume. As the cradle of an ancient civilization, Turkey has been a long-standing popular destination for tourists with historical interests. Due to sustained growth in the country’s economy, there has been a surge in international and domestic tourist activity. The tourism sector has become an important driver for Turkey’s economic development, comprising 10.9% of the country’s GDP and 9.2% of its total employment rate in 2011. After Brazil, Russia, India and China, Turkey is considered a promising emerging economy, alongside Colombia, Indonesia, Vietnam, Egypt and South Africa.

Scope
This report provides an extensive analysis related to tourism demands and flows in Turkey:
- It details historic values for Turkey's tourism industry for 2007–2011, along with forecast figures for 2012–2016
- It provides comprehensive analysis of travel and tourism demand factors with values for both the 2007–2011 review period and the 2012–2016 forecast period
- The report makes a detailed analysis and projection of domestic, inbound and outbound tourist flows in Turkey
- It provides employment and salary trends for various categories of the travel and tourism industry
- It provides comprehensive analysis of the airline, hotel, car rental and travel intermediaries industries with values for both the 2007–2011 review period and the 2012–2016 forecast period

Reasons To Buy
- Take strategic business decisions using historic and forecast market data related to Turkey's travel and tourism industry
- Understand the demand-side dynamics within Turkey's travel and tourism industry, along with key market trends and growth opportunities
- Identify the spending patterns of domestic, inbound and outbound tourists by individual categories
- Analyze key employment and compensation data related to the travel and tourism industry in Turkey
- Understand the market size of other tourism sub-sectors such as airlines, hotels, car rental and travel intermediaries

Key Highlights
- Turkey is the sixth-most attractive tourist destination in the world in terms of tourist volume.
- The tourism sector has become an important driver for Turkey’s economic development, comprising 10.9% of the country’s GDP and 9.2% of its total employment rate in 2011.
- Although domestic tourism is a small part of Turkey’s overall tourism sector, it makes a significant contribution to its revenues. The rapid growth in the country’s GDP and disposable income levels has supported a rise in domestic tourist volumes.
- Turkey has a strong historical reputation as a popular health destination due to its natural mineral spring resorts and advanced medical facilities. European tourists in particular have traditionally been visitors to the country’s numerous geothermal mineral water spas during the winter months. Capitalizing on this, the Turkish Ministry of Culture and Tourism has marketed the country as a health and wellness destination.
- During the review period, Turkish Airlines emerged as the fourth-largest air passenger carrier in Europe. Its market leadership was cemented after it agreed official sponsorship deals with European football teams, establishing Istanbul as a major transit hub for travelers from Europe to the Middle East. Furthermore, Turkey is a hub for aircraft maintenance, repair and overhaul, due to its geographic position and cost advantages.
- The car rental market in Turkey is growing on the back of increasing economic activity, improvement in conventional tourism and developments in civil aviation. There were 138,422 available cars in the car rental market in Turkey in 2011, compared to 128,000 cars in 2010.
- Political revolution affected the Middle East during the review period, particularly in Turkey’s neighboring countries, and many European tour operators were forced to divert package tourists to Turkey and Greece. The largest boost for tour operators however, has come from cruise ship arrivals at Turkish coastal resorts.

1 EXECUTIVE SUMMARY
2 INTRODUCTION
2.1 What is this Report About?
2.2 Definitions
2.3 Methodology
3 Travel and Tourism in Turkey
3.1 Key Trends and Issues
3.1.1 Key trends
3.1.2 Barriers to tourism
3.1.3 Tourist attractions
3.2 Tourism SWOT
3.2.1 Overview of the Turkish tourism category
3.2.2 Strengths
3.2.3 Weaknesses
3.2.4 Opportunities
3.2.5 Threats
3.3 Tourism demand factors
3.3.1 Typical holiday entitlement of employees per annum by type
3.3.2 Total population by age
3.3.3 Male population by age
3.3.4 Female population by age
3.3.5 Number of households
3.3.6 Mean household income
3.4 Tourism Category Indicators
3.4.1 Number of trips by season
3.4.2 Number of trips by residents
3.4.3 Average length of tourism trips
3.4.4 Average national tourism expenditure per day of trip
3.4.5 Percentage of total resident income spent on tourism
3.4.6 Total national tourism expenditure by tourist destination
3.4.7 Total national tourism expenditure by category
4 Domestic Tourism in Turkey
4.1 Key Trends and Issues
4.1.1 Key trends
4.1.2 Barriers to domestic tourism
4.1.3 Tourist attractions
4.2 Domestic Tourism Flows
4.2.1 Number of trips, by purpose of visit
4.2.2 Number of overnight stays for domestic trips
4.3 Domestic Tourism Expenditure
4.3.1 Total domestic tourist expenditure
4.3.2 Domestic tourist expenditure on accommodation
4.3.3 Domestic tourist expenditure on entertainment and sightseeing
4.3.4 Domestic tourist expenditure on foodservice
4.3.5 Domestic tourist expenditure on retail
4.3.6 Domestic tourist expenditure on transportation
4.3.7 Domestic tourist expenditure on travel intermediation
4.3.8 Domestic tourist expenditure on other categories
4.3.9 Average expenditure per domestic tourist by category
4.4 Domestic Tourism Forecast
5 Inbound Tourism to Turkey
5.1 Key Trends and Issues
5.1.1 Key trends
5.1.2 Barriers to inbound tourism
5.1.3 Tourist attractions
5.2 Inbound Tourism Flows
5.2.1 International arrivals by region of origin - Africa
5.2.2 International arrivals by region of origin – Asia-Pacific
5.2.3 International arrivals by region of origin – Europe
5.2.4 International arrivals by region of origin – Middle East
5.2.5 International arrivals by region of origin – North America
5.2.6 International arrivals by region of origin – South and Central America
5.2.7 International arrivals by purpose of visit
5.3 Inbound tourism Expenditure
5.3.1 Total expenditure of inbound tourists
5.3.2 Inbound tourist on accommodation expenditure
5.3.3 Inbound tourist expenditure on entertainment and sightseeing
5.3.4 Inbound tourist expenditure on foodservice
5.3.5 Inbound tourist expenditure on retail
5.3.6 Inbound tourist expenditure on transportation
5.3.7 Inbound tourist expenditure on travel intermediation
5.3.8 Inbound tourist expenditure on other categories
5.3.9 Average international tourist expenditure by category
5.4 Inbound Tourism Forecast
6 Outbound Tourism from Turkey
6.1 Key Trends and Issues
6.1.1 Key trends
6.1.2 Barriers to tourism
6.1.3 Tourist attractions
6.2 Outbound tourism Flows
6.2.1 International departures to Africa
6.2.2 International departures to Asia Pacific
6.2.3 International departures to Europe
6.2.4 International departures to the Middle East
6.2.5 International departures to North America
6.2.6 International departures to South and Central America
6.2.7 International departures by purpose of visit
6.2.8 Number of overnight stays on international trips
6.3 Outbound Tourism Expenditure
6.3.1 Total spending of outbound tourists
6.3.2 Spending pattern of outbound tourists on accommodation
6.3.3 Spending pattern of outbound tourists on entertainment and sightseeing
6.3.4 Spending pattern of outbound tourists on foodservice
6.3.5 Spending pattern of outbound tourists on retail
6.3.6 Spending pattern of outbound tourists on transportation
6.3.7 Spending pattern of outbound tourists on travel intermediation
6.3.8 Spending pattern of outbound tourists on other categories
6.3.9 Average overseas expenditure per resident by category
6.4 Outbound Tourism Forecast
7 Tourism Economics in Turkey
7.1 Five-Year Review
7.1.1 Value of tourism
7.1.2 Output by category
7.1.3 Tourism balance of payments
7.1.4 Growth drivers
7.2 Tourism Output
7.2.1 Total tourism output, by category
7.2.2 Direct tourism output, by category
7.2.3 Indirect tourism output, by category
7.3 Tourism Employment
7.3.1 Total tourism employment, by category
7.3.2 Total tourism employment as a percentage of total employment
7.3.3 Direct tourism employment, by category
7.3.4 Direct tourism employment as a percentage of total employment
7.3.5 Indirect tourism employment, by category
7.3.6 Indirect tourism employment as a percentage of total employment
7.4 Tourism Output Per Employee
7.4.1 Total tourism output generated per employee, by category
7.4.2 Direct tourism output generated per employee, by category
7.4.3 Indirect tourism output generated per employee, by category
7.5 Tourism Employee Compensation
7.5.1 Average salary by category
7.5.2 Total gross income generated by total tourism employment by category
7.6 Five-Year Forecast
7.6.1 Value of tourism
7.6.2 Output by category
7.6.3 Tourism balance of payments
7.6.4 Growth drivers
8 Airlines in Turkey
8.1 Key Trends and Issues
8.1.1 Key trends
8.1.2 Market size and forecast
8.1.3 Growth drivers
8.2 Key Performance Indicators
8.2.1 Seats available
8.2.2 Seats sold by passenger type – business travel
8.2.3 Seats sold by passenger type – leisure travel
8.2.4 Load factor by carrier type
8.2.5 Passenger kilometers available by carrier type
8.2.6 Revenue-generating passenger kilometers by carrier type
8.2.7 Revenue per passenger by carrier type
8.2.8 Total revenue by carrier type
8.3 Competitive Landscape
8.3.1 Leading players
8.3.2 Key routes
8.3.3 Competitive strategy
8.4 Company Profile: Turkish Airlines
8.5 Company Profile: Onur Air
8.6 Company Profile: Pegasus Airlines Inc.
8.7 Company Profile: Gunes Ekspress Havacilik A.S.
8.8 Company Profile: AnadoluJet
9 Hotels in Turkey
9.1 Key Trends and Issues
9.1.1 Key trends
9.1.2 Market size and forecast
9.1.3 Key locations
9.1.4 Growth drivers
9.2 Key Performance Indicators
9.2.1 Establishments by hotel type
9.2.2 Available rooms by hotel type
9.2.3 Room occupancy rate by hotel type
9.2.4 Room nights available by hotel type
9.2.5 Rooms nights occupied by hotel type
9.2.6 Average revenue per available room by hotel type
9.2.7 Revenue per occupied room by hotel type
9.2.8 Total revenue per available room by hotel type
9.2.9 Total revenue by hotel and customer type
9.2.10 Guests by hotel and customer type
9.3 Competitive Landscape
9.3.1 Leading competitors
9.3.2 Brand presence in key locations
9.3.3 Competitive strategy
9.4 Company Profile: IHG Turkey
9.5 Company Profile: Dedeman Hotels & Resorts International
9.6 Company Profile: Anemon Hotels
9.7 Company Profile: Hilton Istanbul Hotel
9.8 Company Profile: Best Western International Turkey
10 Car Rental in Turkey
10.1 Key Trends and Issues
10.1.1 Key trends
10.1.2 Market size and forecast
10.1.3 Key locations
10.1.4 Growth drivers
10.2 Key Performance Indicators
10.2.1 Market value by customer type and rental location
10.2.2 Fleet size
10.2.3 Rental occasions
10.2.4 Rental days
10.2.5 Average rental length
10.2.6 Utilization rate
10.2.7 Average revenue per day
10.3 Competitive Landscape
10.3.1 Leading competitors
10.3.2 Brand presence in key locations
10.3.3 Competitive strategy
10.4 Company Profile: Avis Rent a Car Turkey
10.5 Company Profile: Decar
10.6 Company Profile: Car Rent Istanbul
10.7 Company Profile: Proper Car Rental
10.8 Company Profile: Europcar Turkey Car Rental
11 Travel Intermediaries in Turkey
11.1 Key Trends and Issues
11.1.1 Key Trends
11.1.2 Market size and forecast
11.1.3 Online v in-store
11.1.4 Growth Drivers
11.2 Key Performance Indicators
11.2.1 Market value by product type
11.2.2 Online revenues, by type of intermediary or provider
11.2.3 Online revenues, by type of tourist
11.2.4 In-store revenues, by type of intermediary
11.2.5 In-store-revenues, by type of tourist
11.2.6 Travel agent revenues from domestic tourism, by sales channel
11.2.7 Travel agent revenues from international tourism, by sales channel
11.2.8 Tour operator revenues from domestic tourism, by sales channel
11.2.9 Tour operator revenues from international tourism, by sales channel
11.2.10 Other intermediaries' revenues from domestic tourism, by sales channel
11.2.11 Other intermediaries' revenues from international tourism, by sales channel
11.3 Competitive Landscape
11.3.1 Leading competitors
11.3.2 Competitive strategy
11.4 Company Profile: TUI Turkey
11.5 Company Profile: Thomas Cook Turkey
11.6 Company Profile: Budget Tours Turkey
11.7 Company Profile: Holiday Mate
11.8 Company Profile: Mercan Tourism
12 Appendix
12.1 Methodology
12.2 Contact Us
12.3 About Timetric
12.4 Disclaimer

List of Tables
Table 1: Timetric Travel and Tourism Industry Definitions
Table 2: Turkey – Typical Holiday Entitlement per Annum (days)
Table 3: Turkey – Total Population by Age (Million), 2007–2016
Table 4: Turkey – Total Male Population by Age (Million), 2007–2016
Table 5: Turkey – Total Female Population by Age (Million), 2007–2016
Table 6: Turkey – Number of Households (Million), 2007–2011
Table 7: Turkey – Number of Households (Million), 2011–2016
Table 8: Turkey – Mean Household Income (US$), 2007–2011
Table 9: Turkey – Mean Household Income (US$), 2011–2016
Table 10: Turkey – Trips by Season (Million), 2007–2011
Table 11: Turkey – Trips by Season (Million), 2011–2016
Table 12: Turkey – Trips by Residents (Million), 2007–2011
Table 13: Turkey – Trips by Residents (Million), 2011–2016
Table 14: Turkey – Average Length of Tourism Trip, 2007–2011
Table 15: Turkey – Average Length of Tourism Trip, 2011–2016
Table 16: Turkey – Average National Tourism Expenditure, (TRY), 2007–2011
Table 17: Turkey – Average National Tourism Expenditure, (TRY), 2011–2016
Table 18: Turkey – Resident Income Expenditure on Tourism (%), 2007–2011
Table 19: Turkey – Resident Income Expenditure on Tourism (%), 2011–2016
Table 20: Turkey – Total Tourism Expenditure by Tourist Destination (TRY Million), 2007–2011
Table 21: Turkey – Total Tourism Expenditure by Tourist Destination (TRY Million), 2011–2016
Table 22: Turkey – Total Tourism Expenditure by Category (TRY Billion), 2007–2011
Table 23: Turkey – Total Tourism Expenditure by Category (TRY Billion), 2011–2016
Table 24: Turkey – Number of Trips by Type (Million), 2007–2011
Table 25: Turkey – Number of Trips by Type (Million), 2011–2016
Table 26: Turkey – Overnight Stays by Type (Million), 2007–2011
Table 27: Turkey – Overnight Stays by Type (Million), 2011–2016
Table 28: Turkey – Domestic Tourism Expenditure (TRY Billion), 2007–2011
Table 29: Turkey – Domestic Tourism Expenditure (TRY Billion), 2011–2016
Table 30: Turkey – Domestic Tourist Accommodation Expenditure (TRY Million), 2007–2011
Table 31: Turkey – Domestic Tourist Accommodation Expenditure (TRY Million), 2011–2016
Table 32: Turkey – Domestic Tourist Entertainment and sightseeing Expenditure (TRY Billion), 2007–2011
Table 33: Turkey – Domestic Tourist Entertainment and sightseeing Expenditure (TRY Billion), 20011–2016
Table 34: Turkey – Domestic Tourist Foodservice Expenditure (TRY Billion), 2007–2011
Table 35: Turkey – Domestic Tourist Foodservice Expenditure (TRY Billion), 2011–2016
Table 36: Turkey – Domestic Tourist Retail Expenditure (TRY Billion), 2007–2011
Table 37: Turkey – Domestic Tourist Retail Expenditure (TRY Billion), 2011–2016
Table 38: Turkey – Domestic Tourist Transportation Expenditure (TRY Billion), 2007–2011
Table 39: Turkey – Domestic Tourist Transportation Expenditure (TRY Billion), 2011–2016
Table 40: Turkey – Domestic Tourist Travel Intermediation Expenditure (TRY Million), 2007–2011
Table 41: Turkey – Domestic Tourist Travel Intermediation Expenditure (TRY Million), 2011-2016
Table 42: Turkey – Domestic Tourist Other Categories Expenditure (TRY Million), 2007–2011
Table 43: Turkey – Domestic Tourist Other Categories Expenditure (TRY Million), 2011–2016
Table 44: Turkey – Average Expenditure per Domestic Tourist (TRY), by Category, 2007–2011
Table 45: Turkey – Average Expenditure per Domestic Tourist (TRY), by Category, 2011-2016
Table 46: Turkey – International Arrivals from Africa (Thousands), 2007–2011
Table 47: Turkey – International Arrivals from Africa (Thousands), 2011–2016
Table 48: Turkey – International Arrivals from Asia-Pacific (Million), 2007–2011
Table 49: Turkey – International Arrivals from Asia-Pacific (Million), 2011–2016
Table 50: Turkey – International Arrivals from Europe (Million), 2007–2011
Table 51: Turkey – International Arrivals from Europe (Million), 2011–2016
Table 52: Turkey – International Arrivals from the Middle East (Million), 2007–2011
Table 53: Turkey – International Arrivals from the Middle East (Million), 2011–2016
Table 54: Turkey – International Arrivals from North America (Thousands), 2007–2011
Table 55: Turkey – International Arrivals from North America (Thousands), 2011–2016
Table 56: Turkey – International Arrivals from South Central America (Thousands), 2007–2011
Table 57: Turkey – International Arrivals from South Central America (Thousands), 2011–2016
Table 58: Turkey – International Arrivals by Purpose of Visit (Million), 2007–2011
Table 59: Turkey – International Arrivals by Purpose of Visit (Million), 2011–2016
Table 60: Turkey – Inbound Tourist Expenditure (TRY Billion), 2007–2011
Table 61: Turkey – Inbound Tourist Expenditure (TRY Billion), 2011–2016
Table 62: Turkey – Inbound Tourist Expenditure on Accommodation (TRY Billion), 2007–2011
Table 63: Turkey – Inbound Tourism Expenditure on Accommodation (TRY Billion), 2011–2016
Table 64: Turkey – Inbound Tourist Expenditure on Entertainment and Sightseeing (TRY Million), 2007–2011
Table 65: Turkey – Inbound Tourist Expenditure on Entertainment and Sightseeing (TRY Million), 2011–2016
Table 66: Turkey – Inbound Tourist Expenditure on Foodservice (TRY Billion), 2007–2011
Table 67: Turkey – Inbound Tourist Expenditure on Foodservice (TRY Billion), 2011–2016
Table 68: Turkey – Inbound Tourist Expenditure on Retail (TRY Billion), 2007–2011
Table 69: Turkey – Inbound Tourist Expenditure on Retail (TRY Billion), 2011–2016
Table 70: Turkey – Inbound Tourist Expenditure on Transportation (TRY Billion), 2007–2011
Table 71: Turkey – Inbound Tourist Expenditure on Transportation (TRY Billion), 2011–2016
Table 72: Turkey – Inbound Tourist Expenditure on Travel Intermediation (TRY Billion), 2007–2011
Table 73: Turkey – Inbound Tourist Expenditure on Travel Intermediation (TRY Billion), 2011–2016
Table 74: Turkey – Inbound Tourist Expenditure on Other categories (TRY Billion), 2007–2011
Table 75: Turkey – Inbound Tourist Expenditure on Other categories (TRY Billion), 2012-2016
Table 76: Turkey – Average Expenditure per Domestic Tourist (TRY), by Category, 2007–2011
Table 77: Turkey – Average Expenditure per Inbound Tourist (TRY), by Category, 2011–2016
Table 78: Turkey – International Departures to Africa (Thousand), 2007–2011
Table 79: Turkey – International Departures to Africa (Thousand), 2011–2016
Table 80: Turkey – International Departures to Asia-Pacific (Million), 2007–2011
Table 81: Turkey – International Departures to Asia-Pacific (Million), 2011–2016
Table 82: Turkey – International Departures to Europe (Million), 2007–2011
Table 83: Turkey – International Departures to Europe (Million), 2011–2016
Table 84: Turkey – International Departures to the Middle East (Million), 2007–2011
Table 85: Turkey – International Departures to the Middle East (Million), 2011–2016
Table 86: Turkey – International Departures to North America (Thousands), 2007–2011
Table 87: Turkey – International Departures to North America (Thousands), 2011–2016
Table 88: Turkey – International Departures to South and Central America (Million), 2007–2011
Table 89: Turkey – International Departures to South and Central America (Million), 2011–2016
Table 90: Turkey – International Departures by Purpose of Visit (Thousand), 2007–2011
Table 91: Turkey – International Departures by Purpose of Visit (Thousand), 2011–2016
Table 92: Turkey – Number of Overnight Stays on International Trips (Million), 2007–2011
Table 93: Turkey – Number of Overnight Stays on International Trips (Million), 2011–2016
Table 94: Turkey – Outbound Tourism Expenditure (TRY Billion), 2007–2011
Table 95: Turkey – Outbound Tourism Expenditure (TRY Billion), 2011–2016
Table 96: Turkey – Outbound Tourism Expenditure on Accommodation (TRY Billion), by Type, 2007–2011
Table 97: Turkey – Outbound Tourism Expenditure on Accommodation (TRY Billion), by Type, 2011–2016
Table 98: Turkey – Outbound Tourism Expenditure on Entertainment and sightseeing (TRY Million), by Type, 2007–2011
Table 99: Turkey – Outbound Tourism Expenditure on Entertainment and sightseeing (TRY Million), by Type, 2011–2016
Table 100: Turkey – Outbound Tourism Expenditure on Foodservice (TRY Billion), by Type, 2007–2011
Table 101: Turkey – Outbound Tourism Expenditure on Foodservice (TRY Billion), by Type, 2011–2016
Table 102: Turkey – Outbound Tourism Expenditure on Retail (TRY Billion), by Type, 2007–2011
Table 103: Turkey – Outbound Tourism Expenditure on Retail (TRY Billion), by Type, 2011–2016
Table 104: Turkey – Outbound Tourism Expenditure on Transportation (TRY Million), by Type, 2007–2011
Table 105: Turkey – Outbound Tourism Expenditure on Transportation (TRY Million), by Type, 2011–2016
Table 106: Turkey – Outbound Tourism Expenditure on Travel Intermediation (TRY Billion), by Type, 2007–2011
Table 107: Turkey – Outbound Tourism Expenditure on Travel Intermediation (TRY Billion), by Type, 2011–2016
Table 108: Turkey – Outbound Tourism Expenditure on Other categories (TRY Million), by Type, 2007–2011
Table 109: Turkey – Outbound Tourism Expenditure on Other categories (TRY Million), by Type, 2012-2016
Table 110: Turkey – Average Overseas Expenditure per Resident (TRY), by Category, 2007–2011
Table 111: Turkey – Average Overseas Expenditure per Resident (TRY), by Category, 2012-2016
Table 112: Turkey – Total Tourism Output by Category (TRY Billion), 2007–2011
Table 113: Turkey – Total Tourism Output by Category (TRY Billion), 2011–2016
Table 114: Turkey – Direct Tourism Output by Category (TRY Billion), 2007–2011
Table 115: Turkey – Direct Tourism Output by Category (TRY Billion), 2011–2016
Table 116: Turkey – Indirect Tourism Output by Category (TRY Billion), 2007–2011
Table 117: Turkey – Indirect Tourism Output by Category (TRY Billion), 2011–2016
Table 118: Turkey – Total Tourism Employment by Category (Thousand), 2007–2011
Table 119: Turkey – Total Tourism Employment by Category (Thousand), 2011–2016
Table 120: Turkey – Total Tourism Employment as a Percentage of Total Employment by Category (%), 2007–2011
Table 121: Turkey – Turkey – Total Tourism Employment as a Percentage of Total Employment by Category (%), 2011–2016
Table 122: Turkey – Direct Tourism Employment by Category (Thousand), 2007–2011
Table 123: Turkey – Direct Tourism Employment by Category (Thousand), 2011–2016
Table 124: Turkey – Direct Tourism Employment as a Percentage of Total Employment, by Category (%), 2007–2011
Table 125: Turkey – Direct Tourism Employment as a Percentage of Total Employment, by Category (%), 2011–2016
Table 126: Turkey – Indirect Tourism Employment by Category (Thousand), 2007–2011
Table 127: Turkey – Indirect Tourism Employment by Category (Thousand), 2011–2016
Table 128: Turkey – Indirect Tourism Employment as a Percentage of Total Employment, by Category (%), 2007–2011
Table 129: Turkey – Indirect Tourism Employment as a Percentage of Total Employment, by Category (%), 2012-2016
Table 130: Turkey – Total Tourism Output Generated Per Employee by Category (TRY), 2007–2011
Table 131: Turkey – Total Tourism Output Generated Per Employee by Category (TRY), 2011–2016
Table 132: Turkey – Total Tourism Output Generated Per Employee by Category (TRY), 2007–2011
Table 133: Turkey – Total Tourism Output Generated Per Employee by Category (TRY), 2011–2016
Table 134: Turkey – Indirect Tourism Output Generated Per Employee by Category (TRY), 2007–2011
Table 135: Turkey – Indirect Tourism Output Generated Per Employee by Category (TRY), 2011–2016
Table 136: Turkey – Average Salary (TRY) Per Employee, by Category, 2007–2011
Table 137: Turkey – Average Salary (TRY) Per Employee, by Category, 2011–2016
Table 138: Turkey – Gross Income Generated by Total Tourism Employment (TRY Million), by Category, 2007–2011
Table 139: Turkey – Gross Income Generated by Total Tourism Employment (TRY Million), by Category, 2011–2016
Table 140: Turkey – Seats Available by Carrier Type (Million), 2007–2011
Table 141: Turkey – Seats Available by Carrier Type (Million), 2011–2016
Table 142: Turkey – Seats Sold by Carrier Type – Business Travel (Million), 2007–2011
Table 143: Turkey – Seats Sold by Carrier Type – Business Travel (Million), 2011–2016
Table 144: Turkey – Number of Seats Sold by Carrier Type – Leisure Travel (Million), 2007–2011
Table 145: Turkey – Number of Seats Sold by Carrier Type – Leisure Travel (Million), 2011–2016
Table 146: Turkey – Load Factor by Carrier Type (%), 2007–2011
Table 147: Turkey – Load Factor by Carrier Type (%), 2011–2016
Table 148: Turkey – Passenger Kilometers Available by Carrier Type (Billion), 2007–2011
Table 149: Turkey – Passenger Kilometers Available by Carrier Type (Billion), 2011–2016
Table 150: Turkey – Revenue Generating Passenger Kilometers by Carrier Type (Billion), 2007–2011
Table 151: Turkey – Revenue Generating Passenger Kilometers by Carrier Type (Billion), 2011–2016
Table 152: Turkey – Revenue per Passenger by Carrier Type (TRY), 2007–2011
Table 153: Turkey – Revenue per Passenger by Carrier Type (TRY), 2011–2016
Table 154: Turkey – Total Revenue by Carrier Type (TRY Million), 2007–2011
Table 155: Turkey – Total Revenue by Carrier Type (TRY Million), 2011–2016
Table 156: Turkey – Airlines, Key Facts
Table 157: Turkey – Airlines, Key Employees
Table 158: Onur Air, Key Facts
Table 159: Onur Air, Key Employees
Table 160: Pegasus Airlines Inc., Key Facts
Table 161: Pegasus Airlines Inc., Key Employees
Table 162: Gunes Ekspress Havacilik A.S., Key Facts
Table 163: Gunes Ekspress Havacilik A.S. Key Employees
Table 164: AnadoluJet, Key Facts
Table 165: AnadoluJet, Key Employees
Table 166: Turkey – Hotel Establishments by Hotel Type (Actual No), 2007–2011
Table 167: Turkey – Hotel Establishments by Hotel Type (Actual No), 2011–2016
Table 168: Turkey – Available Hotel Rooms by Hotel Type (Actual No), 2007–2011
Table 169: Turkey – Available Hotel Rooms by Hotel Type (Actual No), 2011–2016
Table 170: Turkey – Hotel Room Occupancy Rate by Hotel Type (%), 2007–2011
Table 171: Turkey – Hotel Room Occupancy Rate by Hotel Type (%), 2011–2016
Table 172: Turkey – Room Nights Available by Hotel Type (Million), 2007–2011
Table 173: Turkey – Room Nights Available by Hotel Type (Million), 2011–2016
Table 174: Turkey – Room Nights Occupied by Hotel Type (Million), 2007–2011
Table 175: Turkey – Room Nights Occupied by Hotel Type (Million), 2011–2016
Table 176: Turkey – Average Revenue Per Available Room by Hotel Type (TRY), 2007–2011
Table 177: Turkey – Average Revenue Per Available Room by Hotel Type (US$), 2007–2011
Table 178: Turkey – Average Revenue Per Available Room by Hotel Type (TRY),, 2011–2016
Table 179: Turkey – Average Revenue Per Available Room by Hotel Type (US$), 2011–2016
Table 180: Turkey – Revenue Per Occupied Room (TRY), by Hotel Type, 2007–2011
Table 181: Turkey – Revenue Per Occupied Room (TRY), by Hotel Type, 2011–2016
Table 182: Turkey – Total Revenue Per Available Room by Hotel Type (TRY), 2007–2011
Table 183: Turkey – Total Revenue Per Available Room by Hotel Type (TRY), 2011–2016
Table 184: Turkey – Total Hotel Revenue by Hotel Category and Customer Type (TRY Million), 2007–2011
Table 185: Turkey – Total Hotel Revenue by Hotel Category and Customer Type (TRY Million), 2011–2016
Table 186: Turkey – Guests by Hotel Type and Customer Type (Thousand), 2007–2011
Table 187: Turkey – Guests by Hotel Type and Customer Type (Thousand), 2011–2016
Table 188: IHG Turkey, Key Facts
Table 189: IHG Turkey, Key Employees
Table 190: Dedeman Hotels & Resorts International, Key Facts
Table 191: Dedeman Hotels & Resorts International, History
Table 192: Dedeman Hotels & Resorts International, Main Brands
Table 193: Dedeman Hotels & Resorts International, Key Employees
Table 194: Anemon Hotels, Key Facts
Table 195: Anemon Hotels, Key Employees
Table 196: Hilton Istanbul Hotel, Key Facts
Table 197: Hilton Istanbul Hotel, Key Employees
Table 198: Hilton Istanbul Hotel, Key Facts
Table 199: Hilton Istanbul Hotel, Key Employees
Table 200: Turkey – Car Rental Market Value by Customer Type and Rental Location (TRY Million), 2007–2011
Table 201: Turkey – Car Rental Market Value by Customer Type and Rental Location (TRY Million), 2011–2016
Table 202: Turkey – Car Rental Fleet Size (Actual), 2007–2011
Table 203: Turkey – Car Rental Fleet Size (Actual), 2011–2016
Table 204: Turkey – Car Rental, Rental Occasions (Million), 2007–2011
Table 205: Turkey – Car Rental, Rental Occasions (Million), 2011–2016
Table 206: Turkey – Car Rental, Rental Days (Million), 2007–2011
Table 207: Turkey – Car Rental, Rental Days (Million), 2011–2016
Table 208: Turkey – Car Rental, Average Rental Length (Days), 2007–2011
Table 209: Turkey – Car Rental, Average Rental Length (Days), 2011–2016
Table 210: Turkey – Car Rental, Utilization Rate (%), 2007–2011
Table 211: Turkey – Car Rental, Utilization Rate (%), 2012-2016
Table 212: Turkey – Car Rental Average Revenue Per Day (TRY), 2007–2011
Table 213: Turkey – Car Rental Average Revenue Per Day (TRY), 2012-2016
Table 214: Avis Rent a Car Turkey, Key Facts
Table 215: Avis Rent a Car Turkey, Key Employees
Table 216: Decar, Key Facts
Table 217: Car Rent Istanbul, Key Facts
Table 218: Proper Car Rental, Key Facts
Table 219: Europcar Turkey Car Rental, Key Facts
Table 220: Europcar Turkey Car Rental, Key Employees
Table 221: Turkey – Travel Intermediaries Market Value by Product Type (TRY Million), 2007–2011
Table 222: Turkey – Travel Intermediaries Market Value by Product Type (TRY Million), 2011–2016
Table 223: Turkey – Travel Intermediaries Online Revenues by Provider (TRY Million), 2007–2011
Table 224: Turkey – Travel Intermediaries Online Revenues by Provider (TRY Million), 2011–2016
Table 225: Turkey – Travel Intermediaries Online Revenues by Type of Tourist (TRY Million), 2007–2011
Table 226: Turkey – Travel Intermediaries Online Revenues by Type of Tourist (TRY Million), 2011–2016
Table 227: Turkey – Travel Intermediaries In-Store Revenues by Provider (TRY Million), 2007–2011
Table 228: Turkey – Travel Intermediaries In-Store Revenues by Provider (TRY Million), 2011–2016
Table 229: Turkey – Travel Intermediaries In-Store Revenues by Type of Tourist (TRY Million), 2007–2011
Table 230: Turkey – Travel Intermediaries In-Store Revenues by Type of Tourist (TRY Million), 2011–2016
Table 231: Turkey – Travel Agent Revenues from Domestic Tourism by Sales Channel (TRY Million), 2007–2011
Table 232: Turkey – Travel Agent Revenues from Domestic Tourism by Sales Channel (TRY Million), 2011–2016
Table 233: Turkey – Travel Agent Revenues from International Tourism by Sales Channel (TRY Million), 2007–2011
Table 234: Turkey – Travel Agent Revenues from International Tourism by Sales Channel (TRY Million), 2011–2016
Table 235: Turkey – Tour Operator Revenues from Domestic Tourism by Sales Channel (TRY Million), 2007–2011
Table 236: Turkey – Tour Operator Revenues from Domestic Tourism by Sales Channel (TRY Million), 2011–2016
Table 237: Turkey – Tour Operator Revenues from International Tourism by Sales Channel (TRY Million), 2007–2011
Table 238: Turkey – Tour Operator Revenues from International Tourism by Sales Channel (TRY Million), 2011–2016
Table 239: Turkey – Other Intermediaries’ Revenues from Domestic Tourism by Sales Channel (TRY Million), 2007–2011
Table 240: Turkey – Other Intermediaries’ Revenues from Domestic Tourism by Sales Channel (TRY Million), 2011–2016
Table 241: Turkey – Other Intermediaries’ Revenues from International Tourism by Sales Channel (TRY Million), 2007–2011
Table 242: Turkey – Other Intermediaries’ Revenues from International Tourism by Sales Channel (TRY Million), 2011–2016
Table 243: TUI Turkey., Key Facts
Table 244: American Express Company (Turkey), S.A. de C.V., Key Employees
Table 245: Thomas Cook Turkey, Key Facts
Table 246: Thomas Cook Turkey, Key Employees
Table 247: Budget Tours Turkey, Key Facts
Table 248: Holiday Mate., Key Facts
Table 249: Holiday Mate, Key Employees
Table 250: Mercan Tourism, Key Facts
Table 251: Mercan Tourism, Key Employees

List of Figures
Figure 1: SWOT Analysis of the Turkish Travel and Tourism Category
Figure 2: Turkey – Total Population by Age, (%), 2011
Figure 3: Turkey – Total Male Population by Age, (%), 2011
Figure 4: Turkey – Total Female Population by Age (%), 2011
Figure 5: Turkey – No. of Households (actual) vs. Mean Household income (US$) 2007–2016
Figure 6: Turkey – Trips by Season (Million), 2007–2016
Figure 7: Turkey – Trips by Residents (Million), 2007–2016
Figure 8: Turkey – Average Length of Tourism Trip, 2007–2016
Figure 9: Turkey – Average National Tourism Expenditure Per Day of Trip 2007, 2011 & 2016
Figure 10: Turkey – Resident Income Expenditure on Tourism( %), 2007–2016
Figure 11: Turkey – Total Tourism Expenditure by Tourist Destination (TRY Million), 2007–2016
Figure 12: Turkey – Total Tourism Expenditure by Category (TRY Billion), 2007–2016
Figure 13: Turkey – Number of Trips by Type (Million), 2007–2016
Figure 14: Turkey – Overnight Stays by Type (Million), 2007–2016
Figure 15: Turkey – Domestic Tourism Expenditure (TRY Billion), 2007–2016
Figure 16: Turkey – Domestic Tourist Accommodation Expenditure (TRY Million), 2007–2016
Figure 17: Turkey – Domestic Tourist Entertainment and sightseeing Expenditure (TRY Billion), 2007–2011
Figure 18: Turkey – Domestic Tourist Foodservice Expenditure (TRY Billion), 2007–2016
Figure 19: Turkey – Domestic Tourist Retail Expenditure (TRY Billion), 2007–2016
Figure 20: Turkey – Domestic Tourist Transportation Expenditure (TRY Billion), 2007–2016
Figure 21: Turkey – Domestic Tourist Travel Intermediation Expenditure (TRY Million), 2007–2016
Figure 22: Turkey – Domestic Tourist Other Categories Expenditure (TRY Million), 2007–2016
Figure 23: Turkey – Average Expenditure per Domestic Tourist (TRY), by Category, 2007, 2011 and 2016
Figure 24: Turkey – Domestic Tourism Expenditure Market Dynamics (TRY Million), 2007–2016
Figure 25: Turkey – International Arrivals from Africa (Thousands), 2007–2016
Figure 26: Turkey – International Arrivals from Asia-Pacific (Million), 2007–2016
Figure 27: Turkey – International Arrivals from Europe (Million), 2007–2016
Figure 28: Turkey – International Arrivals from the Middle East (Million), 2007–2016
Figure 29: Turkey – International Arrivals from North America (Thousands), 2007–2016
Figure 30: Turkey – International Arrivals from South Central America (Thousands), 2007–2016
Figure 31: Turkey – International Arrivals by Purpose of Visit (Million), 2007–2016
Figure 32: Turkey – Inbound Tourist Expenditure (TRY Billion), 2007–2016
Figure 33: Turkey – Inbound Tourism Expenditure on Accommodation (TRY Billion), 2007–2016
Figure 34: Turkey – Inbound Tourist Expenditure on Entertainment and Sightseeing (TRY Million), 2007–2016
Figure 35: Turkey – Inbound Tourist Expenditure on Foodservice (TRY Billion), 2007–2016
Figure 36: Turkey – Inbound Tourist Expenditure on Retail (TRY Billion), 2007–2016
Figure 37: Turkey – Inbound Tourist Expenditure on Transportation (TRY Billion), 2007–2016
Figure 38: Turkey – Inbound Tourist Expenditure on Travel Intermediation (TRY Billion), 2007–2016
Figure 39: Turkey – Inbound Tourist Expenditure on Other categories (TRY Billion), 2007–2016
Figure 40: Turkey – Average Expenditure Per Inbound Tourist (TRY), by Category, 2007–2016
Figure 41: Turkey – Inbound Tourism Expenditure Market Dynamics (TRY Million), 2007–2016
Figure 42: Turkey – International Departures to Africa (Thousand), 2007–2016
Figure 43: Turkey – International Departures to Asia-Pacific (Million), 2007–2016
Figure 44: Turkey – International Departures to Europe (Million), 2007–2016
Figure 45: Turkey – International Departures to the Middle East (Million), 2007–2016
Figure 46: Turkey – International Departures to North America (Thousands), 2007–2016
Figure 47: Turkey – International Departures to South and Central America (Million), 2007–2016
Figure 48: Turkey – Int

Turkish Airlines
Onur Air
Pegasus Airlines Inc
Gunes Ekspress Havacilik A.S.
AnadoluJet
IHG Turkey
Dedeman Hotels & Resorts International
Anemon Hotels
Hilton Istanbul Hotel
Best Western International Turkey
Avis Rent a Car Turkey
Decar
Car Rent Istanbul

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