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Future Investment by Media Channel in the European Banking Industry 2012-2013: Survey Snapshot Product Image

Future Investment by Media Channel in the European Banking Industry 2012-2013: Survey Snapshot

  • Published: October 2012
  • 30 pages
  • Timetric

Synopsis
- This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading banks and other financial institutions in Europe. The opinions and forward looking statements of 106 industry executives have been captured in our in-depth survey, of which 32% represent directors and C-level respondents
- The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels comprised of senior marketing decision makers and leading banking organizations
- The report provides data and analysis on the future investments in media channels in the European banking industry

Summary
“Future Investment by Media Channel in the European Banking Industry 2012-2013: Survey Snapshot” is a new report by Timetric and VRL that extensively analyzes the future investments in media channels in 2012–2013. Survey respondents in the European banking industry provided their specific media channel spending expectations for the next 12 months. Respondents revealed which channels they are planning to increase or decrease investment in over the next 12 months. This report not only grants access to READ MORE >

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents
2 Future Investment in Media Channels
2.1 Future Investment in Media Channels by Company Type
2.2 Future Investment in Media Channels by Company Turnover
3 Appendix
3.1 Survey Results – Closed Questions
3.2 Methodology
3.3 Contact Us
3.4 About Timetric
3.5 About VRL Financial News
3.6 Disclaimer

List of Tables
Table 1: Total European Banking Industry Survey Respondents by Company Type, 2012
Table 2: European Banking Industry Survey: Respondents by Job Role (%), 2012
Table 3: European Banking Industry Survey: Respondents by Company Turnover (%), 2012
Table 4: Future Investment in Media Channels by Banks in the European Banking Industry (%), 2012–2013
Table 5: Future Investment in Media Channels by Other Financial Institutions in the European Banking Industry (%), 2012–2013
Table 6: Survey Results – Closed Questions

List of Figures
Figure 1: Future Investment in Media Channels by Banks in the European Banking Industry (%), 2012–2013
Figure 2: Future Investment in Media Channels by Other Financial Institutions in the European Banking Industry (%), 2012–2013
Figure 3: Future Investment in Media Channels by Company Turnover in the European Banking Industry (% ‘Increase’ Responses), 2012–2013

Format Properties
Electronic (PDF) The report will be emailed to you. The report is sent in PDF format. This is a single user license, allowing one specific user access to the product.
Site License The report will be emailed to you. The report is sent in PDF format. This is a site license, allowing all users within a given geographical location of your organisation access to the product.
Enterprisewide The report will be emailed to you. The report is sent in PDF format. This is an enterprise license, allowing all employees within your organisation access to the product.
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