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Key Marketing Objectives in the European Banking Industry 2012-2013: Survey Snapshot - Product Image

Key Marketing Objectives in the European Banking Industry 2012-2013: Survey Snapshot

  • ID: 2262065
  • October 2012
  • Region: Europe
  • 29 pages
  • Timetric

Synopsis
- This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading banks and other financial institutions in Europe. The opinions and forward looking statements of 106 industry executives have been captured in our in-depth survey, of which 32% represent directors and C-level respondents
- The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels comprised of senior marketing decision makers and leading banking organizations
- The report provides data and analysis on the key marketing objectives in the European banking industry

Summary
“Key Marketing Objectives in the European Banking Industry 2012-2013: Survey Snapshot” is a new report by Timetric and VRL that identifies the key marketing aims in 2012–2013 in the European banking industry. This report not only grants access to the opinions and strategies of business decision makers and competitors but also examines their actions and business priorities. The report also provides access to information categorized by company type and turnover.

Scope
The report features the opinions of the European banking industry respondents related to the following:
- Key marketing objectives by company type
- Key marketing objectives by company turnover

Reasons To Buy
- Identify the marketing goals of companies in the European banking industry

Key Highlights
NA

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents
2 Key Marketing Objectives
2.1 Key Marketing Objectives by Company Type
2.2 Key Marketing Objectives by Company Turnover
3 Appendix
3.1 Survey Results – Closed Questions
3.2 Methodology
3.3 Contact Us
3.4 About Timetric
3.5 About VRL Financial News
3.6 Disclaimer

List of Tables
Table 1: Total European Banking Industry Survey Respondents by Company Type, 2012
Table 2: European Banking Industry Survey: Respondents by Job Role (%), 2012
Table 3: European Banking Industry Survey: Respondents by Company Turnover (%), 2012
Table 4: Key Marketing Objectives for Banks in the European Banking Industry (%), 2012–2013
Table 5: Key Marketing Objectives for Other Financial Institutions in the European Banking Industry (%), 2012–2013
Table 6: Survey Results – Closed Questions

List of Figures
Figure 1: Key Marketing Objectives for Banks in the European Banking Industry (%), 2012–2013
Figure 2: Key Marketing Objectives for Other Financial Institutions in the European Banking Industry (%), 2012–2013
Figure 3: Key Marketing Objectives by Company Turnover in the European Banking Industry (% ‘Very important’ responses), 2012–2013

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