Global Video and Ad Insertion Server Markets: Demand for HD Programming, VOD Services and Dynamic Ad Insertion Will Drive Market Growth

This study covers the Global Video and Ad Insertion Server Markets, examining drivers and restraints for growth, pricing, distribution, technology, demand and geographical trends. The market is divided into three segments – cable, telco and broadcast, and this research analyzes trends and growth potential for each of these as well as regions. In addition, an in-depth analysis of the competitive landscape including vendors' market shares in each segment is performed, along with detailed profiles of the key vendors in the market. The base year is 2011 with forecasts running through 2018.

Executive Summary

The evolution in digital technology has led television broadcast facilities through a phase of transition. Analog to digital transmission and upgrade to high-definition (HD) content has led to more opportunities for advertisers, broadcasters, service providers, and equipment manufacturers. As a result, consumers not only have access to more high quality audio and video content through diverse media such as cable, satellite, Internet protocol television (IPTV), mobile and Web-based networks, but can receive and interact with advertisements that are highly tailored to suit their interests and are engaging.

Personalized and interactive services such as video-on-demand (VOD) have transformed the way consumers watch television. The success of on-demand television has further led to the birth of more enhanced capabilities such as pause live TV, catch up TV, networked personal video recorders (NPVRs) and interactive advertising. This proliferation in content services is expected to drive broadcasters and service providers to install state-of-the-art ad insertion technology in their facilities over the forecast period to augment their revenue streams.

Frost & Sullivan defines video server as a system comprising multiple inputs, outputs and internal or external storage, which is used as a content management and playout system that stores, processes and delivers video files over broadcast, cable and telco networks.

Frost & Sullivan defines an ad insertion server as a hardware and software system comprising internal or external storage and with multiple inputs and outputs for ingesting, storing and distributing short form video. Hitherto, commercials have been inserted along with programming content thereby forcing advertisers to decide the selection and placement of their ad inventory several weeks in advance. In comparison, the latest advanced adver- tising solutions in the market offer the ability to target ads more effectively with respect to demographics, viewing patterns and location of the viewer.

For the purpose of this analysis, the market has been segmented into three segments:

- Cable video and ad insertion server market

- Telco video and ad insertion server market

- Broadcast video and ad insertion server market

The broadcast video server market can be further segmented into playout, sports, newsroom and studio markets.

This research does not include streaming servers used for applications such as Web or mobile video distribution.

This research aims to analyze the video and ad server markets, the demands of various application segments, drivers to growth, market restraints and challenges, technology and market trends, pricing, and revenue forecasts by application segments as well as geographic regions. Prices and revenues are presented in U.S. dollars.

This study covers the global video and ad insertion server markets from 2009 to 2018 illustrating present and future growth.

Opportunities and Forecasts

There has been an increasing uptake of digital video services through multiple channels and platforms worldwide. Broadcasters and cable operators have been migrating to all-digital networks, thus catering to their subscribers' growing needs of digital content. The transition from standard-definition (SD) to HD, proliferation in VOD content and libraries have increased the focus on developing appropriate advertising models and technology that offers operators the ability to provide interactive and addressable commercials.

The Federal Communications Commission (FCC)'s mandate to digitize broadcast signals in the United States was achieved in June 2009. Governments worldwide have launched similar initiatives, and Europe, Japan, Australia, New Zealand, Africa, India, and all ASEAN countries have deadlines before 2015. China and Mexico have their deadlines for 2015 and 2021, respectively.

Further, major sports events such as the Olympics in London in 2012 and the FIFA World Cup in Brazil in 2014, as well as all studio productions globally are increasingly recorded in HD. These events are not only expected to help shorten the sales cycles for purchasing digital media technology but at the same time are expected to increase the demand for digital equipment, including video server systems, for effective and efficient distribution of content to the consumer. SHOW LESS READ MORE >

Executive Summary
- Summary of Major Findings
-- Introduction
-- Competitive Analysis

Analysis of the Global Video and Ad Insertion Server Markets
- Overview and Issues Facing the Total Global Video and Ad Insertion Server Markets
-- Introduction
-- Market Engineering Measurements Analysis
-- Market Drivers
-- Market Restraints
-- Market Forecasts and Trend Analysis
- Revenue Forecasts for the Global Video and Ad Insertion Server Markets
-- Market and Technology Trends
-- Pricing Trends

Analysis by Segment of the Global Video and Ad Insertion Server Markets
- Cable Video and Ad Insertion Server Markets
-- Market Overview
-- Factors Driving Growth for the Cable Video and Ad Insertion Server Markets
-- Factors Restraining Growth for the Cable Video and Ad Insertion Server Markets
-- Revenue Forecasts for the Global Cable Video and Ad Insertion Server Markets
-- Revenue Forecasts for the Cable Video and Ad Insertion Server Markets for Americas
-- Revenue Forecasts for the Cable Video and Ad Insertion Server Markets for EMEA
-- Revenue Forecasts for the Cable Video and Ad Insertion Server Markets for Asia-Pacific
-- Pricing Analysis
- Telco Video and Ad Insertion Server Markets
-- Market Overview
-- Factors Driving Growth for the Telco Video and Ad Insertion Server Markets
-- Factors Restraining Growth for the Telco Video and Ad Insertion Server Markets
-- Revenue Forecasts for the Global Telco Video and Ad Insertion Server Markets
-- Revenue Forecasts for the Telco Video and Ad Insertion Server Markets for Americas
-- Revenue Forecasts for the Telco Video and Ad Insertion Server Markets for EMEA
-- Revenue Forecasts for the Telco Video and Ad Insertion Server Markets for Asia-Pacific
-- Pricing Analysis
- Broadcast Video and Ad Insertion Server Markets
-- Market Overview
-- Factors Driving Growth for the Broadcast Video and Ad Insertion Server Markets
-- Factors Restraining Growth for the Broadcast Video and Ad Insertion Server Markets
-- Revenue Forecasts for the Global Broadcast Video and Ad Insertion Server Markets
-- Revenue Forecasts for the Broadcast Video and Ad Insertion Server Markets for Americas
-- Revenue Forecasts for the Broadcast Video and Ad Insertion Server Markets for EMEA
-- Revenue Forecasts for the Broadcast Video and Ad Insertion Server Markets for Asia-Pacific
-- Demand Analysis
-- Pricing Analysis

Competitive Analysis
- Competitive Analysis of the Global Video Server Market
-- Competitive Structure of the Global Video Server Market
-- Market Share Analysis of the Global Video Server Market
-- Market Share Analysis of the Global Cable Video Server Market
-- Market Share Analysis of the Global Telco Video Server Market
-- Market Share Analysis of the Global Broadcast Video Server Market
-- Product Analysis of the Global Video Server Market
-- Hot Company Watchlist of the Global Video Server Market
- Competitive Analysis of the Global Ad Insertion Server Market
-- Competitive Structure of the Global Ad Insertion Server Market
-- Market Share Analysis of the Global Ad Insertion Server Market
-- Product Analysis of the Global Ad Insertion Server Market
-- Hot Company Watchlist of the Global Ad Insertion Server Market

List of Figures:

- Total Video and Ad Insertion Server Markets: Market Drivers Ranked in Order of Impact (Global), 2012-2018
- Total Video and Ad Insertion Server Markets: Market Restraints Ranked in Order of Impact (Global), 2012-2018
- Total Video Server Market: Revenue Forecast (Global), 2009-2018
- Total Video Server Market: Revenue Forecast by Geographic Region (Global), 2009-2018
- Total Ad Insertion Server Market: Revenue Forecast (Global), 2009-2018
- Total Ad Insertion Server Market: Revenue Forecast by Geographic Region (Global), 2009-2018
- Cable Video and Ad Insertion Server Markets: Market Drivers Ranked in Order of Impact (Global), 2012-2018
- Cable Video and Ad Insertion Server Markets: Market Restraints Ranked in Order of Impact (Global), 2012-2018
- Cable Video Server Market: Revenue Forecast (Global), 2009-2018
- Cable Ad Insertion Server Market: Revenue Forecast (Global), 2009-2018
- Cable Video Server Market: Revenue Forecast (Americas), 2009-2018
- Cable Ad Insertion Server Market: Revenue Forecast (Americas), 2009-2018
- Cable Video Server Market: Revenue Forecast (EMEA), 2009-2018
- Cable Ad Insertion Server Market: Revenue Forecast (EMEA), 2009-2018
- Cable Video Server Market: Revenue Forecast (Asia-Pacific), 2009-2018
- Cable Ad Insertion Server Market: Revenue Forecast (Asia-Pacific), 2009-2018
- Cable Video Server Market: Pricing Forecast (Global), 2009-2018
- Telco Video and Ad Insertion Server Markets: Market Drivers Ranked in Order of Impact (Global), 2012-2018
- Telco Video and Ad Insertion Server Markets: Market Restraints Ranked in Order of Impact (Global), 2012-2018
- Telco Video Server Market: Revenue Forecast (Global), 2009-2018
- Telco Ad Insertion Server Market: Revenue Forecast (Global), 2009-2018
- Telco Video Server Market: Revenue Forecast (Americas), 2009-2018
- Telco Ad Insertion Server Market: Revenue Forecast (Americas), 2009-2018
- Telco Video Server Market: Revenue Forecast (EMEA), 2009-2018
- Telco Ad Insertion Server Market: Revenue Forecast (EMEA), 2009-2018
- Telco Video Server Market: Revenue Forecast (Asia-Pacific), 2009-2018
- Telco Ad Insertion Server Market: Revenue Forecast (Asia-Pacific), 2009-2018
- Telco Video Server Market: Pricing Forecast (Global), 2009-2018
- Broadcast Video and Ad Insertion Server Markets: Market Drivers Ranked in Order of Impact (Global), 2012-2018
- Broadcast Video and Ad Insertion Server Markets: Market Restraints Ranked in Order of Impact (Global), 2012-2018
- Broadcast Video Server Market: Revenue Forecast (Global), 2009-2018
- Broadcast Ad Insertion Server Market: Revenue Forecast (Global), 2009-2018
- Broadcast Video Server Market: Revenue Forecast (Americas), 2009-2018
- Broadcast Ad Insertion Server Market: Revenue Forecast (Americas), 2009-2018
- Broadcast Video Server Market: Revenue Forecast (EMEA), 2009-2018
- Broadcast Ad Insertion Server Market: Revenue Forecast (EMEA), 2009-2018
- Broadcast Video Server Market: Revenue Forecast (Asia-Pacific), 2009-2018
- Broadcast Ad Insertion Server Market: Revenue Forecast (Asia-Pacific), 2009-2018
- Playout Video Server Market: Revenue Forecast (Global), 2009-2018
- Newsroom Video Server Market: Revenue Forecast (Global), 2009-2018
- Sports Video Server Market: Revenue Forecast (Global), 2009-2018
- Studio Video Server Market: Revenue Forecast (Global), 2009-2018
- Total Video Server Market: Competitive Structure (Global), 2011
- Total Video Server Market: Company Market Share by Revenues (Global), 2011
- Cable Video Server Market: Company Market Share by Revenues (Global), 2011
- Telco Video Server Market: Company Market Share by Revenues (Global), 2011
- Broadcast Video Server Market: Company Market Share by Revenues (Global), 2011
- Total Video Server Market: Products Offered by Major Market Participants (Global), 2011
- Total Video Server Market: Database of Key Industry Participants by Market Segment Type (Global), 2011
- Total Ad Insertion Server Market: Competitive Structure (Global), 2011
- Total Ad Insertion Server Market: Company Market Share by Revenues (Global), 2011
- Total Ad Insertion Server Market: Products Offered by Major Market Participants (Global), 2011
- Total Ad Insertion Server Market: Database of Key Industry Participants by Market Segment Type (Global), 2011