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Has Samsung Unknowingly Revived The Old Handset/Equipment Ecosystem Strategy? Product Image

Has Samsung Unknowingly Revived The Old Handset/Equipment Ecosystem Strategy?

  • Published: October 2012
  • Region: Global
  • Analysys Mason Group

Samsung appears to have unknowingly revived the traditional device/equipment ecosystem at the right time: when all other major mobile network equipment manufacturers have exited the device market, and devices are once again a differentiator for communications service providers. In this Comment, we examine Samsung's strategy and its implications for other players.

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