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Consumer Electronics in Turkey
Euromonitor International, Aug 2010, Pages: 73
The economic crisis had a negative impact on consumer electronics as the industry suffered from the effects of the economic slowdown in 2009. The main consideration of Turkish consumers when purchasing an electronic device was price. Consumers preferred to purchase products lower priced products. For example, most LCD TVs purchased in 2009 had a unit price of less than YTL1,000, which did not affect retail volume sales but hindered retail value sales. This was the case with laptops, too. Given...
The Consumer Electronics in Turkey report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Electronics industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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