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Cough, Cold and Allergy (Hay Fever) Remedies in Mexico Product Image

Cough, Cold and Allergy (Hay Fever) Remedies in Mexico

  • ID: 227113
  • May 2014
  • Region: Mexico
  • 34 pages
  • Euromonitor International

In 2013 communication strategies of companies offering cough, cold and allergy remedies were focused on educating consumers about their symptoms and the type of products they can acquire to alleviate them. Schering-Plough SA de CV, for example, emphasised the fact that allergies and colds have similar symptoms but it is important to identify the difference. The company has a section on its website that explains the difference so people can identify if they have a cold or an allergy and purchase...

The Cough, Cold and Allergy (Hay Fever) Remedies in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Antihistamines/Allergy Remedies (Systemic), Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Medicated Confectionery, Paediatric Cough, Cold and Allergy Remedies, Pharyngeal Preparations.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Cough, Cold and Allergy (Hay Fever) Remedies market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN MEXICO

May 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2008-2013
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2008-2013
Table 3 Sales of Decongestants by Category: Value 2008-2013
Table 4 Sales of Decongestants by Category: % Value Growth 2008-2013
Table 5 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2008-2013
Table 6 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2008-2013
Table 7 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2009-2013
Table 8 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2010-2013
Table 9 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 10 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Bayer De México SA De Cv in Consumer Health (mexico)
Strategic Direction
Key Facts
Summary 1 Bayer de México: Key Facts
Summary 2 Bayer de México: Operational Indicators
Company Background
Production
Summary 3 Bayer de México SA de CV: Production Statistics 2013
Competitive Positioning
Summary 4 Bayer de México SA de CV: Competitive Position 2013
Genomma Lab Internacional Sab De Cv in Consumer Health (mexico)
Strategic Direction
Key Facts
Summary 5 Genomma Lab Internacional SAB de CV: Key Facts
Summary 6 Genomma Lab Internacional SAB de CV: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Genomma Lab Internacional SAB de CV: Competitive Position 2013
Merck-méxico SA in Consumer Health (mexico)
Strategic Direction
Key Facts
Summary 8 Merck-México SA: Key Facts
Summary 9 Merck-México SA: Operational Indicators
Company Background
Production
Summary 10 Merck-México SA: Production Statistics 2013
Competitive Positioning
Summary 11 Merck-México SA: Competitive Position 2013
Executive Summary
Government Promotes Culture of Prevention
Weak Economy Slows Growth in Many Categories
Genomma Lab Continues To Grow Through Acquisition Strategy
Massive Growth in Parapharmacies Segment
Ageing Population Gives Consumer Health Long-term Potential
Key Trends and Developments
Better-informed Consumers Drive Sales of OTC Products
Parapharmacies Growth Will Impact Sales of OTC Products
Osteoporosis and Obesity Are Principal Concerns in Mexico
Genomma Lab's Dominance Grows With Acquisition and Advertisement Strategy
Market Indicators
Table 11 Consumer Expenditure on Health Goods and Medical Services: Value 2008-2013
Table 12 Life Expectancy at Birth 2008-2013
Market Data
Table 13 Sales of Consumer Health by Category: Value 2008-2013
Table 14 Sales of Consumer Health by Category: % Value Growth 2008-2013
Table 15 NBO Company Shares of Consumer Health: % Value 2009-2013
Table 16 LBN Brand Shares of Consumer Health: % Value 2010-2013
Table 17 Distribution of Consumer Health by Format: % Value 2008-2013
Table 18 Distribution of Consumer Health by Format and Category: % Value 2013
Table 19 Forecast Sales of Consumer Health by Category: Value 2013-2018
Table 20 Forecast Sales of Consumer Health by Category: % Value Growth 2013-2018
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Sources
Summary 12 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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