- Language: English
- 2268 Pages
- Published: November 2012
- Region: World
Australia Information Technology Report Q4 2012
- Published: October 2012
- 79 pages
- Business Monitor International
The Australia Information Technology Report provides industry professionals and strategists, corporate analysts, information technology associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Australia's information technology industry.
Australian IT sales are expected to reach US$21.9bn in 2012, up 3%, with the market continuing to offer opportunities, despite business concerns about the domestic carbon tax and the global economic situation. The government's ambitious broadband plans will drive development of Australia's digital economy and services such as online banking and shopping. Government tenders will drive considerable spending in future in areas such as education, e-government, transport, and healthcare.
Growth areas in 2012 will include tablets and demand across market segments to take advantage of opportunities presented by cloud computing.
Headline Expenditure Projections:
Computer hardware sales: US$9.5bn in 2011 to US$9.5bn in 2012, +0% in US dollar terms. Forecast in US dollar terms flat, but government programmes will help to shore up demand.
Software sales: US$3.6bn in 2011 to US$3.7bn in 2012, +5% in US dollar terms. Forecast in US dollar terms upwardly revised and cloud-based delivery should boost sales of enterprise resource planning
(ERP) and other e-business products to the small- and medium-sized enterprise (SME) market.
IT Services sales: US$8.3bn in 2011 to US$8.7bn in 2012, +6% in US dollar terms. Forecast in US dollar terms upwardly revised, with cloud services a growth area as local companies try to use computing resources more effectively.
Australia's score was 73.2 out of 100.0. Australia ranks second in our latest Asia region RRR table, still ahead of larger rivals such as China, India and Indonesia.
Key Trends & Developments:
- By 2012, a large number of organisations, across a wide range of Australian sectors, have moved to full cloud deployments. Australia's big four banks have been at the forefront of moves towards cloud computing after revaluating their IT spend during the economic downturn. In 2012 more leading Australian private and public sector organisations are expected to launch cloud initiatives, with surveys indicating that cloud computing is a key priority for Australian CIOs.
- Government subsidies of computers in education will provide support for the market. In 2011,
national and state governments continued to roll out new initiatives, and the Victoria government has invested more than US$150mn in IT in schools. New South Wales and Queensland authorities were also rolling out IT for schools projects.
- We expect the growing popularity of tablets to continue in 2012, with shipments reaching around 2mn units. By the end of 2012, it has been forecast that as many as 40% of Australians could be using a tablet PC, with population penetration at around 20%. On this forecast, the diffusion curve of tablets would be steeper than for almost any other consumer electronics product of recent years. SHOW LESS READ MORE >
Executive Summary 5
SWOT Analysis 7
Australia IT Sector SWOT 7
Australia Political SWOT 7
Australia Economic SWOT 8
Australia Business Environment SWOT 9
Asia Pacific IT Risk/Reward Ratings 10
Table: Asia Risk/Reward Ratings Q412 13
IT Markets Overview 14
IT Penetration 14
IT Growth and Drivers 16
Sectors And Verticals 18
Market Overview 22
Government Authority 22
IT Services 28
Industry Developments 29
Government's ICT Policy 30
Healthcare IT 30
Table: Computers For Schools Programme, Phase Two - Planned Spending By State 31
Industry Forecast 32
Table: Australia IT Sector - Historical Data & Forecasts, 2009-2016 34
Industry Forecast Internet 35
Table: Telecoms Sector - Internet - Historical Data & Forecasts, 2009-2016 35
Competitive Landscape 37
IT Services 40
Internet Competitive Landscape 42
Table: Australia Dial-Up And Broadband Internet Subscriptions, 2009-2010 43
Table: Australian Broadband Market, June 2009-June 2010 46
Macroeconomic Forecast 54
Table: Australia - Economic Activity 56
Company Profiles 57
Microsoft Corporation 66
Country Snapshot 71
Table: Australia's Population By Age Group, 1990-2020 ('000) 72
Australia Information Technology Report Q4 2012
© Business Monitor International Ltd
Table: Australia's Population By Age Group, 1990-2020 (% of total) 73
Table: Australia's Key Population Ratios, 1990-2020 74
Table: Australia's Rural And Urban Population, 1990-2020 74
BMI Methodology 75
How We Generate Our Industry Forecasts 75
IT Industry 75
IT Ratings – Methodology 76
Table: IT Business Environment Indicators 77
Table: Weighting Of Components 78
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