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Tissues in Switzerland
Euromonitor International, Aug 2010, Pages: 25
The tissues category was in decline over the review period, as both volume and value sales of pocket handkerchiefs decreased. On the other hand, boxed facial tissues saw a slight increase. In 2009, however, a strong and somewhat iconic campaign from Kimberly-Clark Corp (the leader in the category) helped sales. Branded manufacturers also suffered from a change in consumer attitudes towards commodity items, such as boxed facial tissues and pocket handkerchiefs. However, Swiss consumers have...
The Tissues in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tissue and Hygiene industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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