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Toilet Paper in Argentina
Euromonitor International, Oct 2010, Pages: 30
After seven years of continuous growth, in 2009, toilet paper saw its volume sales drop by -1%, reaching 82,000 tonnes. This decrease in consumption is due to consumers using the product more efficiently and switching from 2-ply to single-ply products. The trend towards using less paper was driven by some leading companies’ advertising campaigns such as the Scott brand from Kimberly-Clark, which launched a tissue with the word, “STOP!” printed on it to deter overuse. This campaign was primarily...
The Toilet Paper in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Toilet Paper market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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