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Vitamins and Dietary Supplements in Egypt

  • ID: 227271
  • March 2015
  • Region: Egypt
  • 33 pages
  • Euromonitor International

Egyptians’ daily diet tends not to be particularly healthy, meaning that there is considerable interest in vitamins and dietary supplements in the country. Around 50% of children do not receive sufficient vitamin A through their daily food intake, while iron intake has also been declining; according to industry sources, around 40% of the population is anaemic and therefore need more iron in their daily diet.

The Vitamins and Dietary Supplements in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Vitamins and Dietary Supplements market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

VITAMINS AND DIETARY SUPPLEMENTS IN EGYPT

March 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2013
Summary 2 Multivitamins: Brand Ranking by Positioning 2013
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2009-2014
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2009-2014
Table 3 Sales of Multivitamins by Positioning: % Value 2009-2014
Table 4 Sales of Dietary Supplements by Positioning: % Value 2009-2014
Table 5 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2010-2014
Table 6 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2011-2014
Table 7 LBN Brand Shares of Vitamins: % Value 2011-2014
Table 8 LBN Brand Shares of Dietary Supplements: % Value 2011-2014
Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2014-2019
Table 10 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2014-2019
Amoun Pharmaceutical Industry Co in Consumer Health (egypt)
Strategic Direction
Company Background
Production
Competitive Positioning
Summary 3 Amoun Pharmaceutical Industry Co: Competitive Position 2014
Egyptian International Pharmaceutical Industries Co Sae (eipico) in Consumer Health (egypt)
Strategic Direction
Company Background
Production
Competitive Positioning
Summary 4 Egyptian International Pharmaceutical Industries Co SAE (EIPICO): Competitive Position 2014
Mepaco (arab Co for Pharmaceuticals & Medicinal Plants) in Consumer Health (egypt)
Strategic Direction
Company Background
Production
Competitive Positioning
Summary 5 MEPACO (Arab Co For Pharmaceuticals & Medicinal Plants): Competitive Position 2014
Pharco Pharmaceuticals in Consumer Health (egypt)
Strategic Direction
Company Background
Production
Competitive Positioning
Summary 6 Pharco Pharmaceuticals: Competitive Position 2014
Executive Summary
Wide Product Range and Self-medication Culture Support the Growth of OTC Products
Advertisements Through Billboards and Pan-arab Television Channels
Cadbury Leads Due To Medicated Confectionery
Some Companies Cease Production of Certain Brands Due To Low Profits
Forecast Period Performance Depends on Price Movement for OTC and Economic Conditions
Key Trends and Developments
Consumer Buying Behaviour Is Changing With the Economic Conditions
Fixing Medication Prices
Wide OTC Product Range Intensifies the Role of Pharmacists
Market Indicators
Table 11 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
Table 12 Life Expectancy at Birth 2009-2014
Market Data
Table 13 Sales of Consumer Health by Category: Value 2009-2014
Table 14 Sales of Consumer Health by Category: % Value Growth 2009-2014
Table 15 NBO Company Shares of Consumer Health: % Value 2010-2014
Table 16 LBN Brand Shares of Consumer Health: % Value 2011-2014
Table 17 Distribution of Consumer Health by Format: % Value 2009-2014
Table 18 Distribution of Consumer Health by Format and Category: % Value 2014
Table 19 Forecast Sales of Consumer Health by Category: Value 2014-2019
Table 20 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Sources
Summary 7 Research Sources

Note: Product cover images may vary from those shown

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Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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