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Vitamins and Dietary Supplements in Greece Product Image

Vitamins and Dietary Supplements in Greece

  • Published: April 2013
  • 42 pages
  • Euromonitor International

Vitamins and dietary supplements is perhaps the most dynamic category within consumer health, and is so far managing to display relative resilience to the recession which has swept almost every product category in the market. Supported by health and wellness trends, the category saw only slight value decline in 2012, and this can be attributed to widespread price reductions – due to offers, price-offs and price reductions. Looking inside vitamins and dietary supplements, there is a trend from...

Euromonitor International's Vitamins and Dietary Supplements in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Vitamins and Dietary Supplements market;
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VITAMINS AND DIETARY SUPPLEMENTS IN GREECE
Euromonitor International
April 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2012
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2007-2012
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2007-2012
Table 3 Multivitamin by Positioning 2007-2012
Table 4 Dietary Supplements by Positioning 2007-2012
Table 5 Vitamins and Dietary Supplements Company Shares by Value 2008-2012
Table 6 Vitamins and Dietary Supplements Brand Shares by Value 2009-2012
Table 7 Vitamins Brand Shares by Value 2009-2012
Table 8 Dietary Supplements Brand Shares by Value 2009-2012
Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2012-2017
Table 10 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2012-2017
Korres Natural Products SA in Consumer Health (greece)
Strategic Direction
Key Facts
Summary 2 Korres Natural Products SA: Key Facts
Summary 3 Natural Products SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Korres Natural Products SA: Competitive Position 2012
Power Health Hellas SA in Consumer Health (greece)
Strategic Direction
Key Facts
Summary 5 Power Health Hellas SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Power Health Hellas SA: Competitive Position 2012
Sarantis SA in Consumer Health (greece)
Strategic Direction
Key Facts
Summary 7 Sarantis SA: Key Facts
Summary 8 Sarantis SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Sarantis SA: Competitive Position 2012
Uni-pharma SA in Consumer Health (greece)
Strategic Direction
Key Facts
Summary 10 Uni-Pharma SA: Key Facts
Summary 11 Uni-Pharma SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Uni-Pharma SA: Competitive Position 2012
Executive Summary
Consumer Health Declines Amidst Recession
Dysfunction in the Pharmacy Channel Influences the Market
Rearrangements in Market Shares for Vitamins and Dietary Supplements
Chemists/pharmacists Dominate Value Sales in Consumer Health
Price Liberation and Switches To Shape Future Performance
Key Trends and Developments
Pharmacies Severely Hit in 2012
Liberation of OTC Prices: A Long-standing Demand of the Industry Under Discussion
Rise in Self-medication and Increasing Importance of Pharmacists Amidst Recession
Vitamins and Dietary Supplements: From General Lifestyle Towards More Direct Needs
Recession Slows Down Development of Herbal/traditional Products
Market Indicators
Table 11 Consumer Expenditure on Health Goods and Medical Services 2007-2012
Table 12 Life Expectancy at Birth 2007-2012
Market Data
Table 13 Sales of Consumer Health by Category: Value 2007-2012
Table 14 Sales of Consumer Health by Category: % Value Growth 2007-2012
Table 15 Consumer Health Company Shares 2008-2012
Table 16 Consumer Health Brand Shares 2009-2012
Table 17 Penetration of Private Label by Category 2007-2012
Table 18 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
Table 19 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
Table 20 Forecast Sales of Consumer Health by Category: Value 2012-2017
Table 21 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 13 OTC: Switches 2010-2012
Sources
Summary 14 Research Sources

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