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Dietary Supplements in New Zealand

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    Report

  • 26 Pages
  • October 2023
  • Region: New Zealand
  • Euromonitor International
  • ID: 227277
Retail sales of dietary supplements in New Zealand saw stronger growth in current value terms in 2023. However, much of this was driven by increases in unit prices, due to inflation, rather than any significant upturn in demand.

The Dietary Supplements in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dietary Supplements market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rising inflation impacts unit prices for dietary supplements
  • Consumers gravitate towards products claiming to address specific health requirements, in keeping with a more holistic approach to wellbeing
  • Growing demand for products addressing women’s health and beauty needs, with collagen-based formulations gaining traction
PROSPECTS AND OPPORTUNITIES
  • New regulations regarding natural health products to impact industry
  • Pill fatigue drives growth in innovative new formats
  • Growing demand for plant-based supplements
CATEGORY DATA
  • Table 1 Sales of Dietary Supplements by Category: Value 2018-2023
  • Table 2 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
  • Table 3 Sales of Dietary Supplements by Positioning: % Value 2018-2023
  • Table 4 NBO Company Shares of Dietary Supplements: % Value 2019-2023
  • Table 5 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
  • Table 6 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
  • Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
CONSUMER HEALTH IN NEW ZEALAND
EXECUTIVE SUMMARY
  • Consumer health in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
  • Table 9 Life Expectancy at Birth 2018-2023
MARKET DATA
  • Table 10 Sales of Consumer Health by Category: Value 2018-2023
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2018-2023
  • Table 12 NBO Company Shares of Consumer Health: % Value 2019-2023
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2020-2023
  • Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
  • Table 15 Distribution of Consumer Health by Format: % Value 2018-2023
  • Table 16 Distribution of Consumer Health by Format and Category: % Value 2023
  • Table 17 Forecast Sales of Consumer Health by Category: Value 2023-2028
  • Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources