Vitamins and Dietary Supplements in Thailand

Euromonitor International, May 2012, Pages: 33

Tonics and bottled nutritive drinks had a very prosperous year with the highest current value growth rate of 32%. Leading companies, Cerebos (Thailand) Ltd and Scotch Industrial Thailand Co Ltd both witnessed strong value sales growth on par with the performance of the segment at 32%. Both players added new variants to their product lines as well as strongly pushing sales value with marketing campaigns, brand ambassadors as well as commercial advertisements. With combined value share at 47% of...

The Vitamins and Dietary Supplements in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Vitamins and Dietary Supplements market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

VITAMINS AND DIETARY SUPPLEMENTS IN THAILAND
Euromonitor International
May 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2011
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2006-2011
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2006-2011
Table 3 Dietary Supplements by Positioning 2006-2011
Table 4 Vitamins and Dietary Supplements Company Shares by Value 2007-2011
Table 5 Vitamins and Dietary Supplements Brand Shares by Value 2008-2011
Table 6 Vitamins Brand Shares by Value 2008-2011
Table 7 Dietary Supplements Brand Shares by Value 2008-2011
Table 8 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
Executive Summary
Consumer Health Witnesses Strong Value Growth
Hectic Lifestyles Coupled With Self-medication Overwhelm Thai Consumers
International Players Dominate Consumer Health
Marginal Rise in Importance of Grocery Retailers and Direct Selling Is Evident
Concerns for Health and Wellness Should Foster Further Growth
Key Trends and Developments
Life-long Learning Is Required for Sustainability of Health and Wellness Trends
Large Multinationals Will Spearhead Tangible Growth for Consumer Health
Product Diversification and Self-medication Are Common for Thai Consumers
Grocery Stores and Direct Selling Become Increasingly Significant Channels
Health Promotion Programs and Policy Initiatives Partly Help Boost Sales
Market Indicators
Table 10 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 11 Life Expectancy at Birth 2006-2011
Market Data
Table 12 Sales of Consumer Health by Category: Value 2006-2011
Table 13 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 14 Consumer Health Company Shares 2007-2011
Table 15 Consumer Health Brand Shares 2008-2011
Table 16 Penetration of Private Label by Category 2006-2011
Table 17 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table 18 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011
Table 19 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table 20 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Sources
Summary 2 Research Sources

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