Wipes in Colombia

Euromonitor International, March 2013, Pages: 30

In 2012, current value sales grew by 12%, compared to an 11% review period CAGR. Value sales were boosted by new products for consumers in different income groups, and new offerings for consumers looking for practicality, featuring a wide range of uses, natural ingredients and portable presentations. Wipes could therefore be purchased by more consumers. The growing number of one- and two-person households and reinforced consumer education also enhanced demand.

Euromonitor International's Wipes in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Wipes market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

WIPES IN COLOMBIA
Euromonitor International
March 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Wipes by Category: Value 2007-2012
Table 2 Retail Sales of Wipes by Category: % Value Growth 2007-2012
Table 3 Wipes Retail Company Shares 2008-2012
Table 4 Wipes Retail Brand Shares 2009-2012
Table 5 Forecast Retail Sales of Wipes by Category: Value 2012-2017
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2012-2017
Tecnoquímicas SA in Tissue and Hygiene (colombia)
Strategic Direction
Key Facts
Summary 1 Tecnoquímicas SA: Key Facts
Summary 2 Tecnoquímicas SA: Operational Indicators
Company Background
Production
Summary 3 Tecnoquímicas SA: Production Statistics 2012
Competitive Positioning
Summary 4 Tecnoquímicas SA: Competitive Position 2012
Executive Summary
Innovation Is the Key
Private Label's Retail Value Share Continues To Increase
Top Players Continue Their Expansion Programmes
Non-grocery Retailers Are Key To Industry Expansion
Retail Tissue and Hygiene Is Set To Post Continuous Value Sales Growth
Key Trends and Developments
Constant Innovation As Part of Strategic Segmentation
Private Label Continues To Rise
Consumer Education Is Key
Afh Triggers 'green' Products and Responsible Practices
Retailers Try To Differentiate in A Mature Industry
Market Indicators
Table 7 Birth Rates 2007-2012
Table 8 Infant Population 2007-2012
Table 9 Female Population by Age 2007-2012
Table 10 Total Population by Age 2007-2012
Table 11 Households 2007-2012
Table 12 Forecast Infant Population 2012-2017
Table 13 Forecast Female Population by Age 2012-2017
Table 14 Forecast Total Population by Age 2012-2017
Table 15 Forecast Households 2012-2017
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2007-2012
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2007-2012
Table 18 Tissue and Hygiene Retail Company Shares 2008-2012
Table 19 Tissue and Hygiene Retail Brand Shares 2009-2012
Table 20 Penetration of Private Label by Category 2007-2012
Table 21 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2007-2012
Table 22 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2012
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Sources
Summary 5 Research Sources

Product Samples

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