Contents:

Wound Treatments in Colombia Euromonitor International September 2010 List of Contents and Tables Executive Summary Consumer Healthcare Is Affected As GDP Growth Continues To Slow Down Self-medication Habits Limit the Growth of Consumer Healthcare in Colombia International Companies Continue To Lead in 2009 Foreign Investment and Local Purchases Strengthen Distribution Channels Moderate Growth Expected Over the Forecast Period Key Trends and Developments Self-medication Remains A Widespread Issue in Colombia Anti-tobacco Legislation in 2009 Reinforces Law Passed in 2008 Colombian Elders Are Increasingly Targeted by Pharmaceutical Companies Generics Gain Strength During Economic Downturn Functional Products Are Expected To Threaten Share of Vitamins and Dietary Supplements Market Indicators Table 1 Consumer Expenditure on Health Goods and Medical Services 2004-2009 Table 2 Life Expectancy at Birth 2004-2009 Market Data Table 3 Sales of Consumer Health by Sector: Value 2004-2009 Table 4 Sales of Consumer Health by Sector: % Value Growth 2004-2009 Table 5 Consumer Health Company Shares by Value 2005-2009 Table 6 Consumer Health Brand Shares by Value 2006-2009 Table 7 Penetration of Private Label by Sector 2004-2009 Table 8 Sales of Consumer Health by Distribution Format: % Analysis 2004-2009 Table 9 Sales of Consumer Health by Sector and Distribution Format: % Analysis 2009 Table 10 Forecast Sales of Consumer Health by Sector: Value 2009-2014 Table 11 Forecast Sales of Consumer Health by Sector: % Value Growth 2009-2014 Appendix OTC Registration and Classification De-listing Or De-reimbursement Advertising Packaging and Labelling Distribution Vitamins and Dietary Supplements Registration and Classification Switches Definitions Summary 1 Research Sources Biochem Farmaceútica De Colombia SA Strategic Direction Key Facts Summary 2 Biochem Farmaceútica de Colombia SA: Key Facts Summary 3 Biochem Farmaceútica de Colombia SA: Operational Indicators Company Background Production Summary 4 Biochem Farmacéutica de Colombia SA: Production Statistics 2009 Competitive Positioning Summary 5 Biochem Farmaceútica de Colombia SA: Competitive Position 2009 Biogen De Colombia Sa, Laboratorios Strategic Direction Key Facts Summary 6 Biogen de Colombia SA, Laboratorios: Key Facts Summary 7 Biogen de Colombia SA, Laboratorios: Operational Indicators Company Background Production Competitive Positioning Summary 8 Biogen de Colombia SA, Laboratorios: Competitive Position 2009 Laboratorios California SA Strategic Direction Key Facts Summary 9 Laboratorios California SA: Key Facts Summary 10 Laboratorios California SA: Operational Indicators Company Background Production Summary 11 Laboratorios California SA: Production Statistics 2009 Competitive Positioning Summary 12 Laboratorios California SA: Competitive Position 2009 Laboratorios Genéricos Farmacéuticos SA Strategic Direction Key Facts Summary 13 Laboratorios Genéricos Farmacéuticos SA: Key Facts Summary 14 Laboratorios Genéricos Farmacéuticos SA: Operational Indicators Company Background Competitive Positioning Summary 15 Laboratorios Genéricos Farmacéuticos SA: Competitive Position 2009 Laboratorios Natural Freshly Infabo Ltda Strategic Direction Key Facts Summary 16 Laboratorios Natural Freshly Infabo Ltda: Key Facts Summary 17 Laboratorios Natural Freshly Infabo Ltda: Operational Indicators Company Background Production Competitive Positioning Summary 18 Laboratorios Natural Freshly Infabo LTDA: Competitive Position 2009 Lafrancol SA Strategic Direction Key Facts Summary 19 Lafrancol SA: Key Facts Summary 20 Lafrancol SA: Operational Indicators Company Background Production Summary 21 Lafrancol SA: Production Statistics 2009 Competitive Positioning Summary 22 Lafrancol SA: Competitive Position 2009 Omnilife Manufactura De Colombia Ltda Strategic Direction Key Facts Summary 23 Omnilife Manufactura de Colombia Ltda: Key Facts Summary 24 Omnilife Manufactura de Colombia Ltda: Operational Indicators Company Background Production Summary 25 Omnilife Manufactura de Colombia Ltda: Production Statistics 2009 Competitive Positioning Summary 26 Omnilife Manufactura de Colombia Ltda: Competitive Position 2009 Tecnoquímicas SA Strategic Direction Key Facts Summary 27 Tecnoquímicas SA: Key Facts Summary 28 Tecnoquímicas SA: Operational Indicators Company Background Production Summary 29 Tecnoquímicas SA: Production Statistics 2009 Competitive Positioning Summary 30 Tecnoquímicas SA: Competitive Position 2009 Trends Category Data Table 12 Sales of Wound Treatments by Subsector: Value 2004-2009 Table 13 Sales of Wound Treatments by Subsector: % Value Growth 2004-2009 Table 14 Wound Treatments Company Shares by Value 2005-2009 Table 15 Wound Treatments Brand Shares by Value 2006-2009 Table 16 Forecast Sales of Wound Treatments by Subsector: Value 2009-2014 Table 17 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2009-2014