Contents:

Wound Treatments in Turkey Euromonitor International March 2010 List of Contents and Tables Executive Summary Negative Growth for Consumer Health in 2009 Significant Changes in the Social Security System Causes Chaos To the Market Fierce Competition Among Local and Multinational Players Chemists/pharmacies Dominate Consumer Health Sales Downturn in Constant Value Growth Expected Over the Forecast Period Key Trends and Developments Global Financial Crisis Stunts Growth of the Consumer Health Market Swine Flu Increases Anxiety and Creates Potential for Consumer Health Growth Ban on Smoking in Public Areas Benefits Consumer Health the Government Decreases Consumer Health Product Prices at the End of 2009 Rise in Private Insurances Engender Hope of Recovery for Consumer Health Market Indicators Table 1 Consumer Expenditure on Health Goods and Medical Services 2004-2009 Table 2 Life Expectancy at Birth 2004-2009 Market Data Table 3 Sales of Consumer Health by Sector: Value 2004-2009 Table 4 Sales of Consumer Health by Sector: % Value Growth 2004-2009 Table 5 Consumer Health Company Shares by Value 2005-2009 Table 6 Consumer Health Brand Shares by Value 2006-2009 Table 7 Sales of Consumer Health by Distribution Format: % Analysis 2004-2009 Table 8 Sales of Consumer Health by Sector and Distribution Format: % Analysis 2009 Table 9 Forecast Sales of Consumer Health by Sector: Value 2009-2014 Table 10 Forecast Sales of Consumer Health by Sector: % Value Growth 2009-2014 Appendix Consumer Health Registration and Classification Advertising Packaging and Labelling Distribution De-listing Or De-reimbursement Traditional Remedies Homeopathy Consumer Expenditure on Health Goods and Medical Services Self-medication and Preventative Medicine Generics Consumer Health Registration and Classification Vitamins and Dietary Supplements Registration and Classification Self-medication/self-care and Preventative Medicine Switches Definitions Sector and Subsector Definitions Summary 1 Research Sources Abdi Ibrahim Ilaç Sanayi Ve Ticaret As Strategic Direction Key Facts Summary 2 Abdi Ibrahim Ilac Sanayi AS: Key Facts Summary 3 Abdi Ibrahim Ilac Sanayi AS: Operational Indicators Company Background Production Summary 4 Abdi Ibrahim Ilac Sanayi AS: Production Statistics 2009 Competitive Positioning Summary 5 Abdi Ibrahim Ilac Sanayi AS: Competitive Position 2009 Bilim Ilac Sanayi Ve Ticaret As Strategic Direction Key Facts Summary 6 Bilim Ilac Sanayi ve Ticaret AS: Key Facts Summary 7 Bilim Ilac Sanayi ve Ticaret AS: Operational Indicators Company Background Production Summary 8 Bilim Ilac Sanayi ve Ticaret AS: Production Statistics 2009 Competitive Positioning Summary 9 Bilim Ilac Sanayi ve Ticaret AS: Competitive Position 2009 Deva Holding As Strategic Direction Key Facts Summary 10 Deva Holding AS: Key Facts Summary 11 Deva Holding AS: Operational Indicators Company Background Production Summary 12 Deva Holding AS: Production Statistics 2009 Competitive Positioning Summary 13 Deva Holding AS: Competitive Position 2009 Eczacibasi Ilac Pazarlama As Strategic Direction Key Facts Summary 14 Eczacibasi Ilac Pazarlama AS: Key Facts Summary 15 Eczacibasi Ilac Pazarlama AS: Operational Indicators Company Background Production Competitive Positioning Summary 16 Eczacibasi Ilac Pazarlama AS: Competitive Position 2009 Nobel Ilac Sanayi Ve Ticaret As Strategic Direction Key Facts Summary 17 Nobel Ilac Sanayi ve Ticaret AS: Key Facts Summary 18 Nobel Ilac Sanayi ve Ticaret AS: Operational Indicators Company Background Production Competitive Positioning Summary 19 Nobel Ilac Sanayi ve Ticaret AS: Competitive Position 2009 Trends Category Data Table 11 Sales of Wound Treatments by Subsector: Value 2004-2009 Table 12 Sales of Wound Treatments by Subsector: % Value Growth 2004-2009 Table 13 Wound Treatments Company Shares by Value 2005-2009 Table 14 Wound Treatments Brand Shares by Value 2006-2009 Table 15 Forecast Sales of Wound Treatments by Subsector: Value 2009-2014 Table 16 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2009-2014