RFID-EPC Changes Everything- Executive Summary and Section 2
Incucomm, Inc, October 2004, Pages: 122
"This Study provides the basis for undestanding the evolution of the RFID market. We define the RFID landscape and eliminate much of the semantic confusion that has been created to date. The report provides a detailed look at how the market will take shape between now and 2008 including detailed business cases, adoption drivers, revenue flows, likely consolidation opportunities, semiconductor issues, market share estimates, and value chain participants.
This includes an extensive Executive Summary (24pp.), Section II consisting of Chapters 4-6 as well as Appendices 1 and 2.
Section II focuses on market research, analysis, survey findings, and modeling."
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EXECUTIVE SUMMARY
- Forward & Synopsis
- How this study was conducted
- RFID - Where is the market going? (WHY EPC changes all aspects of RFID)
- What is the current state of the RFID market?
- What will it look like in 2008?
- Conclusions & strategic issues
SECTION II – MARKET RESEARCH, ANALYSIS, SURVEY FINDINGS, MODELING
Chapter 4 - Strategic Implications of Tag Prices: 20 Cent, 10 Cent, 5 Cent Models
Chapter 5 - Strategic Implications of RFID tags to World Markets and Semiconductor Firms
- Semiconductor analysis from raw silicon to finished labels
- Production models for 5 and 10 Cent tag price points
- What EPC means in terms of silicon strategy
- What you must believe if you believe the following price points are possible or impossible
− 10 Cent, 5 Cent, and 1 Cent Tags
- What about chipless tags? Will silicon fizzle out in RFID?
Chapter 6 - Quantitative Modeling Results
- CPG SKU analysis discussion and modeling description
- Assessments of current market share
- Tag sales by type, use, and by year, range of outcomes
- Reader sales by year, range of outcomes
- Fixed readers by year, range of outcomes
- Handheld readers. by year, range of outcomes
- SKUs, cases, pallets shipped, by year, range of outcomes
APPENDICES
Appendix 1 – RFID; what is it, and how does it work?
Appendix 2 – Acronym Glossary
As with many nascent markets, CPG RFID has many layers in its value chain with each layer being somewhat fragmented. In Section II (Chapters 4-6), this report seeks to to bridge these layers to determine if they can support the necessary business cases in order to make RFID a widespread reality. While other elements are modeled, close attention is paid to the silicon processing aspect of the value chain and the capability and strategic implications of reaching critical price points that support increased market adoption.
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