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New Profit Opportunities in Dairy to 2008: Industry insights and NPD trends
Business Insights, Oct 2004, Pages: 204
While more and more new products are developed to rival traditional dairy commodities, consumers are becoming increasingly health-conscious. How will you defend and increase your share of the dairy market in Western Europe, Eastern Europe, UK or the US over the next four years?
New Profit Opportunities in Dairy to 2008: Industry insights and NPD trends is a strategic management report evaluating major dairy categories in the following countries:
- Belgium
- Spain
- Germany
- France
- Italy
- Hungary
- Poland
- Czech Republic
- UK
- US
The report contains 1998 - 2003 market value and volume data for each of the above countries, for the following categories: milk, cheese, yoghurts, chilled desserts and fats and spreads. Gain access to successful innovation strategies and analysis of current NPD trends and dairy market distribution outlets with this new strategic management report.
This new report will provide you with...
- Analysis of milk, cheese, yoghurts, chilled deserts and fats and spreads
- Full coverage of dairy market distribution outlets for 10 countries
- Comparable market value, volume data and NPD trend
- Unique data from 1998–2003 and forecasts to 2008
- Best practice case-studies of leading dairy companies
- Industry opinion survey results of over 5000 senior executives
'Overall industry volumes reached 659.2 kg million in 2003, 528.4 kg million of which from butter, and is predicted to reach 672.5 kg million by 2008...'
'The only UK dairy sector predicted to experience a decline in market value is spreadable fats, with the growing consumer interest in cooking oils with nutritional benefits such as palm oil and coconut oil. Spreadable fats is expected to decline in value by US$96.9 million between 2004 and 2008...'
'In Germany, discounters play a significant role, accounting for 44% of all dairy product sales, (supermarkets and hypermarkets, however, are still very important outlets with almost 33%)...'
Order New Profit Opportunities in Dairy to 2008: Industry insights and NPD trends to:
- Assess the impact of changing consumer tastes on your product and ensure that your product strategy is up-to-date.
- Increase your market share and turnover by identifying the sectors and countries that provide the best profit opportunities for your dairy product.
- Export your dairy product into another country successfully by comparing dairy market value, volume data and NPD trends for each of the ten countries analysed in the report.
- Access a comprehensive guide to the main players in each dairy market in Belgium, Czech Republic, France, Germany, Hungary, Italy, Poland, Spain, UK and the United States providing you with an overview of corporate issues, trends and developments.
'Uncertainty about Parmalat’s troubled future continues, however, it still has US$16.9 billion of debt to resolve. The market is very brand-name conscious compared to most markets and very loyal to local producers in most sectors...'
Key findings from the report...
- In the US total milk volume stood at 27,043.7 million litres in 2003, a 9% rise from 1998. By 2008 the US total milk volume is forecast to reach US$31,209.9 million litres.
- By 2008, and in line with trends in market value, powdered milk is forecast to be the fastest growing sector in Germany, registering average year-on-year growth rates of 4%, against an industry average of just 2%.
- In France Butter provided US$2,351.5 million of total fats and spreads market value of US$2,851.7 million in 2003
- In Italy the major growth area in the yoghurt market is drinking yoghurt, which by 2003 was nearly four times larger than in 1998.
- The Spanish cheese market grew by a quarter over the 1998-2003 period, to reach a value of US$2,817.3 million.
'The Polish dairy market (natural cheese, processed cheese, milk, spreadable fats and yoghurt) is expected to reach a value of US$2528.3 million by 2008. The natural cheese category has a higher value in Poland compared to Czech Republic and Hungary, however, a relatively small yoghurt category value compared to the two countries...'
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