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Corporate Focus Foods: Kraft Foods Q4 2003
Making Time Marketing Ltd, January 2004, Pages: 11
The Kraft Foods newsletter covers the global activities of Kraft Foods during the final quarter of 2003. <BR><BR>Management overhaul. Kraft Foods has transformed its co-CEO management structure as the company continues to demonstrate little momentum. The latest quarter continued to disappoint the investment community.
Corporate advocacy<BR>Results by business segment<BR>Communications & agency news<BR>New appointments<BR>Views on category management<BR>Cheese, Meals & Enhancers<BR>Biscuits, Snacks & Confectionery<BR>Beverages, Desserts, Post & Foodservice<BR>Oscar Meyer & Pizza