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Corporate Focus Foods: PepsiCo Q2 2004
Making Time Marketing Ltd, July 2004
The PepsiCo newsletter covers the global foods activities of PepsiCo during the second quarter of 2004.
Pro-active in health issues PepsiCo is showing itself to be at the forefront of developing products and reformulating existing lines so that they are “healthier.” The imminent launch of the “green dot” campaign in the US is a further step forward to help educate consumers about which products are “better-for-you.”
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