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Viewing report
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The Televising of Football
The Football Fans Census, March 2003, Pages: 89
The Televising of Football survey canvassed over 1,000 supporters of English soccer clubs on their consumption of football and the effects of the increasing power of television broadcasters on football fans viewing experiences, predominantly match-day attendances.
The report provides an insight into how supporters consume football, broken down by the following categories and tournaments:
- Match Attendance
- Subscribing to Satellite TV
- Premiership Matches Watched per Season on TV
- Football League Matches Watched per Season on TV
- FA Cup Matches Watched per Season on TV
- Champions League Matches Watched per Season on TV
- UEFA Cup Matches Watched per Season on TV
The report was presented directly to the Premier League in advance of their negotiations with broadcasters and covers issues related to football consumers including:
- The effect of fixture time alterations on match-day experience and attendance
- Does the increasing number of games on TV affect fans match attendance?
- TV providing an opportunity to watch matches when fans can’t get tickets
- The next TV contracts
- Fans attitudes to lunch-time kick-offs
The report is invaluable to any organisation wishing to understand how football supporters consume the game and how that might influence advertising and sponsorship strategies if using football as the vehicle - maximising the return on these strategies through appropriately-placed campaigns.
The survey was conducted online between 06/03/03 and 26/03/03.
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