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Viewing report
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Football Club Rivalries
The Football Fans Census, Jan 2004, Pages: 38
The most passionate part of football has to be club rivalries. Nothing compares to how fans feel after beating the team they love to hate the most. Nothing makes their blood boil more or puts them in a deeper state of depression then when they put one over on them. Despite being one of the most intrinsic parts of the game it is rarely researched and an often misunderstood area.
The degree to which rivalry underpins football and affects the behaviour of fans in a number of different ways cannot be underestimated. The consequences of failing to understand these can be dramatic - particularly for the commercial sector, for example, who, in the past, have failed to understand the lengths fans will go to boycott the products of rival team’s sponsors.
Some companies, however, have understood this and enjoyed great success through an understanding of the nature of rivalries. Carling, for example, sponsors both Glasgow teams Rangers AND Celtic – considered by many to be the fiercest club rivalry in the UK.*
The survey gives an unprecedented understanding about this most passionate and intrinsic part of football and gain an insight into an area often taken for granted.
The survey was the biggest ever one into the nature of football rivalries and sought to find out who the rivals really were for each of the 92 league clubs, the reasons behind this rivalry, had they changed over time, the reasons why and why fans really dislike the clubs they do.
The survey was conducted online between 14/11/03 and 14/01/04
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