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Viewing report
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The State of Football 2004
The Football Fans Census, Feb 2004, Pages: 124
The State of Football survey canvassed over 1,300 supporters of English soccer clubs on what they feel are the key issues surrounding the game and the industry. The report, the only one of its kind, is invaluable to any organisation wishing to use football as a marketing, PR or sponsorship vehicle - delivering an understanding of the game’s key issues through the eyes of the football supporter.The football marketplace is in a constant state of flux and the report enables organisations to gain an insight into the football consumer through the key issues that they think need to be addressed in the following areas:- Football in general- Individual clubs- The English national sideThe report offers marketing, sponsorship and PR functions an unparalleled insight into the important issues at grass-roots level, therefore, an opportunity to identify trends and construct tailored and relevant football campaigns and strategies – preventing buyers from making costly mistakes through poorly targeted campaigns or those that identify little with football consumers.The survey also assesses the receptiveness of supporters to two ideas for the commercial sector wishing to incorporate the European Championships in Portugal into their marketing or sponsorship strategies.The survey was conducted online between 16/01/04 and 11/02/04.
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