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A Guide to Building and Managing Successful Strategic Alliances- A Cornerstone of the Life Sciences Industry


Description: This Guide applies real world applications and skills, through case study discussion, to the general knowledge found in management books. Further, it demonstrates the steps needed to bring two synergistic companies together and how they can work together to achieve powerful results. In today's competitive business environment, a company with no alliances can be compared to a computer without a network or internet access: While everything that it has and does might be state of the art or even better, its lack of connections and access to external resources will prevent it from achieving its objectives in a timely fashion, if at all. This Guide to Building and Managing Successful Strategic Alliances examines how strategic alliances can be planned, initiated, negotiated, maintained, and steered through their life cycle, including the inevitable critical phases. It also takes into account that such alliances, as all other relationships between individuals or corporations, are not only a purely intellectual or economical matter but often require human qualities such as mediation, diplomacy, and understanding. This Guide will help managers, directors, and executive staff to answer the following questions: - Where and how could my company profit from a strategic alliance? - How can suitable partners be identified? - What proven mechanisms are available for day-to-day management of a strategic alliance? - How can crises be dealt with? - How can the alliance be made to grow with, and adapt to, the partners' changing needs? Strategic collaborations are the cornerstone of the life science industry. Companies trying to go it alone risk being passed by those working together sharing strengths and eliminating weaknesses. This Guide provides instruction and real world examples for: - Identifying potential partners - Initiating contact - Conducting negotiations - Managing the alliance - Avoiding or mastering typical crisis situations


Contents: 1. Some General Points About Corporate Alliances Why Alliances are Needed Types of Strategic Alliances 2. Defining the Parameters for the Alliance Knowing Your Strengths and Weaknesses Defining Your Strategic Goal 3. Identifying Potential Alliance Partners Gathering Intelligence Contact Brokers 4. First Contact Who Is To Do It? Letters, Meetings 5. Designing and Negotiating the Alliance Establishing Lines of Communication The Negotiation Team Consultants, Lawyers, and Due Diligence Critical Stages of Negotiation 6. The Contract How Specific Should It Get? Important Key Clauses and Provisions 7. Communicating the Alliance Public Relations Investor Relations 8. Managing the Alliance Guidelines for Internal Resource Allocation The Joint Steering Committee Basic Types of Alliance Crises and How to Handle Them The Bottom Line 9. Appendix Sample letters, contracts, and checklists




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A Guide to Building and Managing Successful Strategic Alliances- A Cornerstone of the Life Sciences Industry
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Please fax this form to:
(646) 607-1907 or (646) 964-6609 - From USA
+353 1 481 1716 or +353 1 653 1571 - From Rest of World