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A Guide to Competitive Intelligence for the Life Sciences Industry
Drug and Market Development Publishing, Pages: 40
This Guide provides direction on how to uncover information that will give your business a competitive advantage, while protecting what is critical.
Competitive intelligence can be described as a process of gathering, analyzing and interpreting external information to guide a company's strategy, planning, and tactical decision-making in commercial operations. Competitive intelligence is a key component of any business or product strategy, as well as on-going operations and tactical plans. It is important to be aware of competitors' products and services in order to best plan for success. Just as critical is protecting your own information from your competitors' competitive intelligence initiatives.
Scope of the Guide:
This Guide to Competitive Intelligence defines and describes competitive intelligence techniques and approaches for the novice. The Guide will help educate the reader on how to employ these techniques for the betterment of their own business, as well as protect themselves against competing companies who will try to access the same information from you. Most importantly, this Guide focuses on the life sciences, and unique business issues within this industry that are not covered in any other comparable publication. Get answers to these crucial questions:
Questions Answered
- What is competitive intelligence?
- Why is competitive intelligence important?
- How should competitive intelligence be approached?
- What are the critical areas of competitive intelligence in the life sciences?
- What resources are available for competitive intelligence?
- What are the legal and ethical considerations?
- How should a company use the information gathered from competitive intelligence programs?
- How should a company protect itself from competitors' intelligence initiatives?
Target Audience
This Guide will prove beneficial to the following professionals involved in Pharmaceuticals, Biotechnology, Diagnostics, Venture Capital, and Academic Life Sciences Research:
Directors, Managers, Associates in Business Development, and CEOs
In addition to academics and first-time entrepreneurs getting ready to start a business and write a strategy; entry-level business development professionals, marketing personnel, and established executives considering a business initiative that is out of the core competency and wish to learn about potential new competitors.
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