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Viewing report
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Preferred Computer Features & Planned Computer-Related Activities
TechnoMetrica Market Intelligence, Sep 2004, Pages: 50
The study, based on random telephone interviews with 1,005 adult Americans, delves into which computer features are the most important and make the most impact in consumers’ decisions when they are shopping for a new computer.
The study also looks at which activities likely computer buyers plan to engage in once they purchase their new PCs, helping to paint an overall picture of what is hot in the marketplace.
The study data allows consumer profiling based on preferred activities and showroom impact of different models with different features.
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