Certified Pre-Owned Vehicles – US Consumer Study
TechnoMetrica Market Intelligence, September 2004, Pages: 34
This report discusses the current and future prospects of the CPO industry. This study has been conducted in two parts. The first part consisted of primary research, conducted by telephone, among a randomly selected sample of 1,943 adult American consumers. The second part consisted of in-depth, qualitative interviews conducted with industry experts.
The research delves into many areas of interest including the appeal of CPO programs, consumers’ level of familiarity with CPO programs, trends in CPO marketing programs, sales trends and forecasts, consumer demand for CPO vehicles, profile of consumers most likely to purchase CPO vehicles, the top reasons consumers give for purchasing CPO vehicles and the top barriers preventing consumers from purchasing CPO vehicles.
The study also provides qualitative information concerning CPO market share by brand, market size and levels of satisfaction among CPO vehicle owners. The margin of error for the quantitative portions of this study is +/- 2.3 percentage points for overall results; higher for subgroups.
This report contains (250 page)of cross tabulations.
Cross Tabulations: Demographic Breakouts
Gender
- Males
- Females
Age
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65+
Household Income
- < $30K
- $30K-$50K
- $50K-$75K
- $75K+
Educational Attainment
- High School or Less
- Some College
- College Graduate/Post-
Graduate Degree
Race
- White
- Black
- Hispanic
Parental Status
- Parents
- Non-Parents
Marital Status
- Married
- Unmarried (Single, Divorced,
Widowed)
Region
- Northeast
- Central
- South
- West
Area Type
- Urban
- Suburban
- Rural
Lifestyle
- Affluent Families
- Upscale Households
- Up and Coming Singles
- Retirement Styles
- Young Mobile Adults
- City Dwellers
- Factory and Farm Workers
- Downtown Residents
I. Methodology
II. Executive Summary
III. Detailed Findings
A. CPO Sales & Marketing Trends
a. Familiarity with the term Certified Pre-Owned
b. Sales Trends & Forecasts
c. Factors Affecting Demand for CPOs
d. Sales by Make
e. Marketing Trends
B. CPO Buyer Profile
C. CPO Purchase Process
a. Influential Factors Affecting Purchasing Decisions
b. Top Reasons for Purchasing CPO vehicles
c. CPO Owners' Satisfaction Levels
d. Top Reasons for Not Purchasing CPO vehicles
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