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Computers and Computer Peripherals – A Survey of American Consumers
TechnoMetrica Market Intelligence, Aug 2004, Pages: 57
The study has two general parts. The first part deals with personal computer ownership and buying patterns, and looks at differences between desktop and laptop buyers, average expenditures by computer type, the incidence of extended warranties and additional service contracts such as installation and setup. The second part of the study focuses on computer peripheral devices such as CD & DVD burners, digital cameras, monitors, music & media players, PC cards, printers, removable and permanent storage, scanners, speakers and other items.
The study also examines the most common methods (or locations) of purchasing computer peripherals and gives a detailed account of what peripherals have been purchased in the past 12 months, and by whom.
Forward looking analysis provides the reader with an advanced view of what peripheral consumers are planning to purchase within the next 3 months and within the next 4 to 6 months, and looks at planned purchases by various demographic groups. The study also examines consumers’ main purchase motivators.
This report contains (200 pages)of cross tabulations
Cross Tabulations: Demographic Breakouts
Gender
- Males
- Females
Age:
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65+
Household Income
- < $30K
- $30K-$50K
- $50K-$75K
- $75K+
Educational Attainment
- High School or Less
- Some College
- College Graduate/Post-Graduate Degree
Race
- White
- Black
- Hispanic
Parental Status
- Parents
- Non-Parents
Marital Status
- Married
- Unmarried (Single, Divorced, Widowed)
Region
- Northeast
- Central
- South
- West
Area Type
- Urban
- Suburban
- Rural
Lifestyle
- Affluent Families
- Upscale Households
- Up and Coming Singles
- Retirement Styles
- Young Mobile Adults
- City Dwellers
- Factory and Farm Workers
- Downtown Residents
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